Senior Event Marketing Manager

Job Description:

• Own the end-to-end event portfolio, experience, and execution model across Higher Education and K-12 markets
• Build and maintain the annual event plan and calendar based on buyer and influencer research
• Identify and secure speaking opportunities with institutional decision-makers
• Design, build, and scale the event function and operating model
• Lead pre-event planning, onsite experience, and post-event follow-through
• Manage goals, audience/account targeting, logistics, promotion, booth/environment design, staffing, programming, reporting, lead handoff, and nurture
• Partner with speakers and content developers on sessions, booth content, collateral, messaging, and product positioning
• Partner with Sales and Customer Success on staffing, preparation, enablement, and account-based event outreach
• Redesign event workflows around AI, content production, attendee/account targeting, and post-event reporting
• Manage a Coordinator and an outsourced operations/logistics agency
• Manage vendors including venues, production, booth/signage, swag/premiums, registration, and lead-capture platforms
• Negotiate vendor scope and maintain budget and timeline accountability
• Own and manage the events budget and investment prioritization
• Collaborate with Brand, Product Marketing, and Marketing Operations
• Oversee lead capture, routing, attribution, and reporting infrastructure
• Report event performance and ROI to marketing and sales leadership
• Drive continuous improvement by determining what to scale, fix, or cut

Requirements:

• Bachelor's degree in Marketing, Business, or a related field
• 7+ years of B2B event marketing experience
• Experience building or significantly scaling an event program from the ground up
• Higher education, K-12, or healthcare experience strongly preferred
• Track record owning the full event lifecycle across owned and third-party events
• Experience managing an agency or outsourced operations partner
• Experience managing multiple vendor relationships simultaneously
• People management experience or demonstrated readiness to manage and develop a direct report
• Fluency with AI tools applied to marketing/event workflows, including content generation, research, targeting, and reporting
• Growth marketing mindset with ability to test, measure, and iterate
• Working knowledge of Salesforce and marketing automation/ABM platforms such as HubSpot and 6sense
• Working knowledge of event technology such as Zuant and Goldcast or similar
• Strategic and hands-on operational ability with strong creative, execution, project management, and time management skills
• Collaborative communication skills and comfort with ambiguity in a fast-moving, growth-stage environment

Benefits:

• Paid Company Holidays
• No work on your birthday
• Flexible PTO
• Volunteer Time Off (VTO)
• Variable bonus eligibility on a quarterly basis
• Company-sponsored Health Insurance (Medical, Dental, Vision)
• Pet Insurance
• Company-paid group Life Insurance
• Company-paid Short Term Disability
• Concierge benefit support services
• 401(k) with employer match
• Free access to TimelyCare virtual medical and mental health support
• Mission-Driven Purpose with a Supportive Team Culture