Senior Director – GTM, Marketing Strategy

Job Description:

• Define and lead the strategic vision for GTM and marketing programs
• Establish a cohesive, multi-year roadmap aligned to revenue growth and business priorities
• Partner with executive marketing and GTM leadership on strategic planning, investment allocation, and prioritization
• Drive alignment across marketing, sales, and operations through scalable frameworks, governance, and execution models
• Evaluate and prioritize marketing programs and transformation initiatives based on market opportunity, customer impact, and ROI
• Leverage analytics, market insights, and performance data to optimize marketing investment strategies
• Connect cross-functional teams and align long-term strategy with day-to-day execution
• Develop executive-level narratives, presentations, and recommendations
• Establish KPI frameworks, measurement models, and attribution methodologies
• Conduct market, competitive, and customer analysis to identify growth opportunities and transformation areas
• Champion innovative tools, technologies, and AI-driven insights
• Build repeatable strategic planning and evaluation frameworks for consistent prioritization and execution

Requirements:

• Completed Bachelor’s degree or equivalent relevant experience required
• 8-10 years of experience in Marketing, Communications, or a relevant functional area
• Demonstrated success leading strategic planning, transformation initiatives, or large-scale marketing programs
• Strong understanding of the end-to-end marketing lifecycle, including campaign planning, execution, and measurement
• Experience in demand generation and optimizing marketing investment strategies
• Proven ability to influence executive stakeholders and translate complex insights into actionable strategies
• Ability to travel to SHI, Partner, and Customer Events
• Ability to travel 25%
• Expertise in developing and executing GTM and marketing strategies that drive measurable business outcomes
• Advanced ability to synthesize complex data into actionable insights and executive-level recommendations
• Strong proficiency with marketing analytics, attribution models, and performance measurement frameworks
• Deep understanding of market dynamics, customer segmentation, and competitive positioning
• Proven ability to lead large-scale, cross-functional initiatives and transformation programs

Benefits:

• Continuous professional growth and leadership opportunities
• Health, wellness, and financial benefits
• Medical, vision, and dental benefits
• 401K
• Flexible spending
• World-class facilities and technology provided in offices or remotely