Senior Digital Paid Ad Manager

Job Description:

• Own the paid digital advertising strategy across assigned segments, audiences, regions, products, and funnel stages
• Translate business, pipeline, and go-to-market priorities into paid media plans with audiences, investment levels, channel mix, messaging, timing, and success metrics
• Build integrated paid media strategies across awareness, demand creation, account engagement, opportunity acceleration, and customer or expansion motions
• Recommend channel and budget allocation based on account opportunity, audience quality, intent, conversion, pipeline contribution, and efficiency
• Define and prioritize target accounts and buying groups for paid activation with ABM, Sales, SDR, and Demand Generation leaders
• Coordinate account-based advertising across LinkedIn, Influ2 or equivalent platforms, display, retargeting, and other paid channels
• Own end-to-end campaign execution, including briefs, audience setup, creative requirements, build, QA, launch, monitoring, optimization, and reporting
• Build and manage campaigns across paid social, search, display, retargeting, programmatic, partner, and account-based channels
• Partner with Content, Product Marketing, ABM, and Creative teams to develop and test ads, landing pages, offers, proof points, and calls to action
• Establish testing roadmaps across audience, creative, message, offer, placement, bid strategy, landing page, cadence, and conversion experience
• Monitor performance and adjust bids, budgets, targeting, placements, frequency, creative rotation, and campaign sequencing
• Define and own paid media KPIs, attribution approaches, reporting, and pipeline measurement
• Partner with Marketing Operations and Revenue Operations on campaign setup, UTM standards, Salesforce attribution, account matching, and lifecycle tracking
• Analyze paid media, account engagement, funnel, and pipeline data to identify trends, gaps, anomalies, and opportunities
• Own paid media platform operations, audience and campaign governance, tracking, consent, attribution, and operational processes
• Use AI and emerging tools to improve audience research, creative iteration, troubleshooting, reporting, and productivity
• Lead cross-functional paid media programs and communicate plans, risks, results, and recommendations to stakeholders
• Mentor peers and strengthen paid media, testing, measurement, and operating practices across Marketing

Requirements:

• 5+ years of experience in paid media, digital marketing, demand generation, performance marketing, ABM, or a related B2B marketing function
• Proven track record owning paid digital strategy and execution across multiple channels, with measurable pipeline or revenue impact
• Strong hands-on experience with LinkedIn Campaign Manager, Google Ads or equivalent search platforms, display or programmatic platforms, and account-based advertising tools
• Experience developing paid media plans across funnel stages, target segments, buying groups, regions, and account tiers
• Demonstrated ability to manage budgets, forecast spend, allocate investment, and make data-driven tradeoffs
• Strong understanding of audience development, account targeting, segmentation, suppression, retargeting, frequency management, and lifecycle activation
• Experience designing and executing structured tests across audience, creative, messaging, offers, landing pages, and channel mix
• Strong command of campaign tracking, UTM standards, Salesforce or CRM campaign structures, attribution, and performance reporting
• Experience partnering with Marketing Operations, Demand Generation, ABM, Sales, SDRs, Product Marketing, Content, and Creative teams
• Strong analytical judgment and comfort using paid media, funnel, account engagement, conversion, and pipeline data
• Ability to translate complex or technical subject matter into relevant paid advertising concepts and audience-specific messaging
• Highly organized, able to manage multiple campaigns, audiences, budgets, stakeholders, and timelines
• Strong written and verbal communication skills
• Ability to operate independently, create structure in an evolving environment, and influence without direct authority
• Strong attention to detail and sound judgment regarding brand, compliance, data quality, and efficiency
• Preferred: experience in cybersecurity, DevSecOps, cloud security, or highly technical B2B SaaS
• Preferred: experience with Influ2, 6sense, Demandbase, Terminus, Bombora, ZoomInfo, Pardot, Marketo, HubSpot, Tableau, Power BI, Looker, or AI and automation tools

Benefits:

• Equity package in the form of stock options for all full-time roles
• Health, vision & dental insurance for you and your family
• Flexible vacation policy
• Generous parental leave
• Career development opportunities
• Inclusive and collaborative work culture
• Remote and hybrid work models depending on role and location
• Up to 10% travel for internal offsites, key industry events, and team alignment; job-related travel expenses reviewed and approved by manager