Senior Demand Generation Marketing Manager

Job Description:

• Build and own Netlify’s paid acquisition strategy, including paid search, paid social, retargeting, sponsorships, and other testable channels
• Determine where paid acquisition creates incremental value and decide where to scale, hold, or stop spending
• Manage external agency relationships and determine what work to bring in-house
• Own budget planning, pacing, and ROI reporting for paid spend
• Partner with Marketing Operations on attribution and UTM tracking
• Define target audiences and channel mix aligned to Netlify’s ICP
• Partner with Product Marketing on paid creative messaging inputs
• Build measurement frameworks for CAC, signup/pipeline contribution, and payback by channel
• Partner with Lifecycle and Campaigns on onboarding and activation journeys for paid-acquired users
• Build the roadmap and business case for a fully staffed paid/performance team

Requirements:

• 6+ years in demand generation or performance marketing
• Direct ownership of a paid acquisition budget in a B2B SaaS or product-led growth environment
• Hands-on experience running paid search, paid social, and retargeting programs
• Track record of standing up or significantly scaling a paid acquisition program at an early stage
• Experience managing an external agency or partner relationship
• Working knowledge of attribution and marketing measurement
• Experience partnering with Marketing Ops or Data teams to establish accurate tracking
• Some experience marketing to developers or technical audiences, or with a PLG motion
• Resume or short listing of job history and skills required when applying
• Cover letter appreciated but not required
• Willingness to work in a fully distributed company environment

Benefits:

• Robust benefits
• Participation in Netlify’s equity plan
• Equal Opportunity Employer
• Disability interview accommodations