Senior Demand Generation Manager, Network Observability

QualificationsExperience and proven track record in developing cohesive multi-channel integrated campaignsStrong project management, organizational, and communication skillsExperience working in a metrics-driven culture to measure how marketing activities contribute to pipeline generationAbility to manage multiple projects with intertwining deadlines while staying focused on the detailsExperience working in a B2B software marketing teamUnderstanding of multiple sales channels (i.e. direct sales, channel partners, and alliance partners) preferredMarketing automation experience required (i.e. Marketo, Pardot, Hubspot)Content marketing and demo automation management experience preferred (i.e. Pathfactory, Consensus, Storylane)Experience strategizing, writing, creating, and measuring email nurturesExperience planning, project managing, and executing webinar programs (Zoom Webinar, Goldcast.io preferred)Exhibit willingness and flexibility to work both independently as well as part of a team, experience working asynchronouslyProficiency in MS Excel or Google SheetsImpeccable eye for detailExperience with marketing reporting, and attribution reporting preferredStrong aptitude and/or passion for leveraging AI in day-to-day execution, planning, and reporting ResponsibilitiesStrategize, execute, and optimize a data-driven demand generation campaign strategy to achieve sales goals for Network Observability globallyDevelop and deploy integrated marketing campaigns, including crafting strategy, aligning internal team members, and keeping on-track with key deadlinesPlan and execute our demand gen webinar program for Network Observability, including overall communications with speakers, technical setup, promotion strategy, and scheduling dry-runs and live hostingDevelop and manage marketing strategy with consideration for multiple sales channels (i.e. direct sales, channel partners, and strategic partners)Assist with tracking and execution of conferences and field events, and promotion to drive meetings and engagement at the eventExemplify understanding of marketing attribution reporting and connecting activities to pipeline generationClone and QC programs and campaigns in marketing automation and CRMStrategize and execute email nurtures and email invitations for events, new product introduction, and new offerings for Network ObservabilityApply an experimentation mindset to marketing campaigns to drive, test, learn, and optimizeWork with marketers across our team and in our company to ensure proper messaging, timing, and execution of multi-channel campaignsDevelop regional approach to demand generation plans, aligned to regional marketing-sourced pipeline goals for Network ObservabilityAlign with SDRs on results of marketing campaigns and activities, gain anecdotal feedback, and generate ideas for campaign optimizationsProvide ongoing reporting, campaign insights and pacing toward goal to stakeholdersDocument processes in Confluence and Sharepoint Powerpoint for transparency, document project management in Monday