Senior Creative Lead – Growth

Rare Candy · via Devremote

💰 $115,000 - $145,000/yr 🌎 Remote 📍 Remote, Texas ⌛ Posted 12 days ago

Own creative strategy across organic social, paid acquisition, UGC, creators, and launches
Develop concepts and write briefs for Instapacks, drops, partnerships, and seasonal moments
Write hooks, scripts, and copy direction for the team and creators
Direct the output and priorities of the social team, freelancers, and production partners
Partner with Leonhart and in-house creators on content and distribution
Review creative before publication and provide improvement notes
Build a repeatable process for producing, reviewing, publishing, and testing creative
Run the paid-social testing roadmap and adapt winning UGC for paid
Turn collector behavior, reviews, customer insights, and cultural moments into content
Maintain a rolling content and launch calendar and extend launches beyond week one
Use performance data to determine which concepts, hooks, formats, and creators to scale
Send a weekly creative performance recap
Set and protect Rare Candy’s voice and visual approach
Work with the Director of Growth and CEO on brand positioning and messaging
Audit six months of organic and paid content, establish a weekly creative rhythm, and create initial briefs
Build a dependable weekly creative pipeline, structured paid-creative testing program, creator/UGC system, launch concept backlog, and weekly performance report
Develop Rare Candy’s recognizable brand voice and look and lead creative across Growth over time

7+ years in creative strategy, social, content, or brand marketing
Experience ideally at a consumer, marketplace, gaming, collectibles, sports, or culture-driven brand
Experience directing creative that performed, with ability to explain changes and results
Ability to write sharp creative briefs
Fluency in TikTok, Reels, Shorts, YouTube, creator content, and paid-social formats
Experience briefing and managing creators
Experience changing creative based on performance data
Strong writing and editing skills for copy, hooks, and scripts
Strong communication and project management skills
Ability to manage timelines and expectations across creators, freelancers, and internal teams
Knowledge of Pokémon and the TCG world, including products, creators, language, and culture
Experience scaling paid-social creative on Meta and TikTok is a bonus
Experience with drops, livestreams, or launch-driven brands is a bonus
Experience growing a small creative team is a bonus
Location: Dallas preferred, or Remote-US with Central/Eastern overlap