Regional Marketing Specialist, Mandarin Required

Job Description:

• Develop a deep understanding of local schools, education resources, parent communities, and market trends
• Identify user needs and potential marketing opportunities
• Engage with local parent WeChat groups and build relationships with parents
• Develop and create content for WeChat and Xiaohongshu
• Test and refine content directions
• Plan and execute local parent events, community partnerships, and education-related initiatives
• Build relationships with local organizations and community resources
• Independently drive marketing projects from planning through execution and follow-up
• Coordinate internal and external resources, manage execution details, and review project outcomes
• Gradually take ownership of a geographic market with opportunity to grow into a Regional Marketing Lead / Regional Market Owner

Requirements:

• Experience in Marketing, Content, Community, Education, Social Media, or a related field
• Strong user sense and ability to identify and understand users' needs and behaviors
• Excellent communication skills in both English and Chinese
• Strong research, information-gathering, learning, and problem-solving skills
• Highly proactive, detail-oriented, and execution-focused, with a strong sense of ownership and responsibility
• Preferred: Experience managing or participating in local parent communities in the U.S.
• Preferred: Familiarity with WeChat, Xiaohongshu, Facebook, and other community or content platforms
• Preferred: Experience in K–12 education, local marketing, offline events, or community partnerships

Benefits:

• 401k
• Health, Vision, and Dental Insurance
• H1B Sponsorship available for eligible candidates
• Opportunity to transition into a full-time role after 3 to 6 months based on performance