Product Manager

ACCOUNTABILITIES & RESPONSIBILITIES (KEY PERFORMANCE AREAS & TASKS)

Product Lifecycle Management

Manage DFA products through its lifecycle from launch, growth and optimization, maturity and end of life, ensuring continuous improvement and relevance.
Conduct market analysis, competitive benchmarking, and customer insights to identify opportunities and meet customers.
Define product positioning, value propositions, and differentiation strategies
Collaborate with product development to continuously optimise product features, pricing, and processes based on market analytics, trends