Performance Marketing Strategist (paid Media + Ai)

We're looking for an experienced Performance Marketing Strategist (Freelance, Remote) to support a Melbourne-based growth marketing consultancy specialising in performance marketing, brand strategy, and AI-supported marketing solutions.

This is a hands-on, client-facing role focused on managing Google and Meta Ads, owning paid acquisition strategies, and using AI tools and agents to analyse performance, validate recommendations, and implement campaign changes.

Engagement Details

• Type: Freelance / Part-time


• Duration: 6 months


• Commitment: Approximately 15 hours per week


• Location: Australia or New Zealand


• Timezone: AEST-compatible


• Schedule: Hours can be distributed across the week, with agreed availability for client meetings.

• Manage and optimise Google Ads and Meta/Facebook Ads accounts.

• Develop and implement paid acquisition strategies based on client growth objectives.


• Review and validate recommendations generated by AI agents before implementing campaign changes.


• Analyse campaign performance and identify opportunities for optimisation.


• Advise clients across performance marketing, brand, creative, and growth strategy.


• Build strong client relationships and communicate strategies and recommendations confidently.


• Collaborate with technical specialists across analytics, tracking, Google Merchant Center, and dashboarding.

• Previous experience in performance marketing, paid media or digital acquisition.


• Strong hands-on experience with Google Ads and Meta Ads.


• Experience managing paid media budgets of approximately AUD20K+ per month.


• Strong understanding of performance and brand marketing.


• Strong client-facing and relationship management skills.


• Experience with Claude, Claude Code, Codex, ChatGPT, prompt engineering, or similar AI tools, and comfortable incorporating these tools and agents into marketing workflows.


• Experience with GA4, Google Merchant Centre, tracking and dashboarding is a plus.