Performance Marketing Specialist

Performance Marketing Specialist – Google Ads, Meta Ads & Paid Media | Remote
Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours
Preferred Locations: Pakistan, LATAM, South Africa, PhilippinesAbout the Role
At Pavago, one of our clients is hiring a Performance Marketing Specialist to manage, optimize, and scale paid advertising campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other digital channels.
This is a hands-on paid media role focused on measurable growth and acquisition performance — not simply campaign coordination.
You’ll own campaign execution, budget optimization, conversion tracking, A/B testing, attribution, and performance reporting, with a focus on improving ROAS, CPA, CPL, and conversion rates.
You’ll collaborate with creative, content, sales, and marketing teams to turn advertising spend into qualified leads, customers, and revenue.
If you’re a data-driven marketer who enjoys testing, optimizing, and scaling campaigns, this role is a strong fit.What You’ll OwnPaid Media Campaign ManagementBuild, launch, and manage campaigns across:Google AdsMeta Ads (Facebook & Instagram)LinkedIn AdsOther relevant paid channelsManage campaigns focused on lead generation, customer acquisition, sales, revenue, and brand growthDevelop and test audiences, messaging, creatives, and campaign structuresManage campaign budgets, bidding strategies, targeting, and placementsScale winning campaigns while maintaining performance efficiencyCampaign Optimization & GrowthMonitor campaign performance and optimize accounts regularlyImprove key metrics including:Return on Ad Spend (ROAS)Cost Per Acquisition (CPA)Cost Per Lead (CPL)Click-Through Rate (CTR)Conversion RateIdentify underperforming campaigns and implement improvementsTest new channels, audiences, formats, and acquisition strategiesScale successful campaigns based on performance dataA/B Testing & ExperimentationDevelop and execute structured tests across:Ad creativesCopy and messagingAudiencesLanding pagesOffersBidding strategiesAnalyze test results and identify winning variationsUse campaign learnings to continuously improve acquisition performanceAnalytics, Attribution & Conversion TrackingTrack campaign performance using:Google AnalyticsGoogle Tag ManagerAdvertising platform dashboardsMonitor CTR, CPC, CPL, CPA, ROAS, and conversion ratesMaintain accurate conversion tracking and attributionAnalyze funnel performance from ad click through conversionTroubleshoot tracking issues and data inconsistenciesIdentify performance trends and growth opportunities through campaign dataFunnel & Conversion OptimizationUnderstand the full customer acquisition journey from impression to conversionIdentify funnel drop-offs and recommend improvementsCollaborate with marketing and sales teams to improve lead qualitySupport landing page and conversion rate optimization initiativesEnsure paid acquisition campaigns align with revenue and business growth objectivesReporting & Performance InsightsPrepare weekly and monthly campaign reportsTranslate performance data into clear, actionable recommendationsMonitor budget utilization and campaign efficiencyIdentify opportunities to scale profitable campaignsCommunicate performance trends, challenges, and recommendations to stakeholdersCreative & Cross-Functional CollaborationPartner with designers and content teams on advertising assetsProvide data-backed feedback on:Ad creativeCopyOffersLanding pagesCollaborate with sales teams to understand lead quality and downstream conversionHelp align paid acquisition with broader marketing initiativesRequirements3+ years of hands-on performance marketing or paid media experienceProven experience managing campaigns across Google Ads, Meta Ads, LinkedIn Ads, or similar platformsStrong understanding of:PPCPaid acquisitionConversion trackingAttributionFunnel optimizationAudience targetingExperience with Google Analytics, Google Tag Manager, and advertising platform analyticsDemonstrated ability to:Improve ROASReduce CPA and CPLOptimize conversion ratesScale successful campaignsExperience managing advertising budgets and multiple campaignsStrong analytical and problem-solving skillsExcellent written and verbal English communicationAbility to work remotely during U.S. business hoursNice to HaveExperience managing both lead generation and e-commerce campaignsExperience managing multiple advertising accounts or client portfoliosFamiliarity with:HubSpotSalesforceMarketoCRM and marketing automation platformsGoogle Ads and/or Meta Ads certificationsExperience within:SaaSMarketing agenciesProfessional servicesHigh-growth startupsUnderstanding of lifecycle marketing and audience segmentationTools & Platforms
Google Ads | Meta Ads | LinkedIn Ads | Google Analytics | Google Tag Manager | HubSpot | Salesforce | Marketo | CRM & Marketing Automation PlatformsWhat Makes You a Strong Fit
You’ll likely thrive in this role if you:Make decisions based on data rather than assumptionsEnjoy testing and continuously improving campaignsUnderstand how paid media connects to the entire acquisition funnelCan diagnose why a campaign is underperforming and take actionAre comfortable managing multiple campaigns and budgets simultaneouslyBalance creative experimentation with performance disciplineFocus on profitable growth rather than vanity metricsCan execute independently while collaborating effectively across teamsWhat a Typical Day Looks Like
You might start by reviewing campaign dashboards, spend, conversions, CPA, CPL, and ROAS across active accounts.
From there, you’ll optimize budgets and bids, pause underperforming ads, scale winning campaigns, analyze audience performance, and launch new tests.
Throughout the day, you may collaborate with creative teams on new ad concepts, review landing-page performance, troubleshoot tracking issues, and analyze lead or revenue quality with sales and marketing teams.
In short: you turn paid advertising budgets into measurable, scalable business growth.Key Metrics for SuccessReturn on Ad Spend (ROAS)Cost Per Acquisition (CPA)Cost Per Lead (CPL)Click-Through Rate (CTR)Conversion RateLead and revenue growthBudget efficiencyCampaign scalabilityConversion tracking accuracyWhy This Role Stands OutHands-on ownership of paid acquisition campaignsWork across major platforms including Google, Meta, and LinkedInDirect impact on leads, customers, and revenueOpportunity to test and scale new acquisition strategiesStrong exposure to performance analytics and funnel optimizationFully remote environmentGrowth opportunities into roles such as:Senior Performance Marketing SpecialistPaid Media ManagerGrowth Marketing ManagerHead of Performance MarketingInterview ProcessApplication ReviewSpark Hire One-Way Video InterviewInitial Interview with PavagoTechnical / Performance Marketing InterviewFinal Interview with LeadershipOffer & Background VerificationSpark Hire Video Interview – Required
As part of the application process, all candidates are required to complete a one-way video interview through Spark Hire.
After completing the first step of your application, you’ll receive a Spark Hire invitation by email with instructions to record and submit your video responses.
Completion of the Spark Hire video is required to be considered for the next stage. Please check your inbox as well as your spam or junk folder for the invitation.Apply Now
If you have hands-on experience managing Google Ads, Meta Ads, LinkedIn Ads, or other paid acquisition channels and know how to use data to improve ROAS, CPA, CPL, and conversions, we’d love to hear from you.
Apply today and help build and scale high-performing paid acquisition campaigns.
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