Paid Search Strategist

Job Description:

• Own the strategic direction, growth plans, and commercial success of key paid search categories
• Develop and execute short-term and long-term growth strategies aligned with business objectives
• Build category roadmaps balancing immediate performance opportunities with long-term capability development
• Identify, prioritize, and champion high-impact initiatives
• Act as subject matter expert for owned categories, identifying market trends, opportunities, and risks
• Influence performance beyond directly owned accounts through thought leadership, best-practice development, and cross-category initiatives
• Evaluate industry trends, platform developments, and product innovations
• Own category performance, including revenue, profitability, volume, efficiency, and growth targets
• Develop forecasting models and growth plans
• Analyze performance trends, identify root causes of variance, and communicate recommendations
• Conduct business reviews and account audits
• Identify growth opportunities across campaigns, audiences, funnels, landing experiences, and partner ecosystems
• Design and own testing frameworks for strategic category growth
• Scale PPC tactics, automation opportunities, audience expansion strategies, and emerging platform capabilities
• Drive experimentation from conception through implementation and performance evaluation
• Partner with publishers and platform representatives on beta programs and new capabilities
• Build relationships with Business Development, Product, Engineering, Finance, Compliance, Analytics, and Leadership teams
• Influence stakeholders and obtain buy-in through data, analysis, and business cases
• Identify partner, market expansion, and monetization opportunities
• Collaborate with Product and Engineering on performance-enhancing improvements
• Present performance, growth strategies, recommendations, and insights to senior stakeholders
• Serve as a strategic advisor and thought leader within Performance Marketing

Requirements:

• 8+ years of experience in Paid Search / SEM
• Extensive experience with Google Ads and Microsoft Ads
• Proven track record of owning and growing large-scale PPC programs
• Demonstrated success developing and executing long-term growth strategies with measurable business impact
• Advanced understanding of Google Ads, Microsoft Ads, automation, smart bidding strategies, and audience targeting
• Experience managing significant budgets and delivering revenue and profitability growth
• Strong forecasting, planning, and performance analysis experience
• Deep knowledge of web analytics platforms, including Google Analytics and internal reporting solutions
• Experience using competitive intelligence and market research tools such as SEMrush, Adthena, Similarweb, or equivalent platforms
• Proven ability to influence cross-functional stakeholders and drive organizational change
• Experience presenting business cases, strategic recommendations, and performance insights to senior stakeholders
• Advanced Excel and data analysis skills
• Bachelor's Degree required

Benefits:

• Equal employment opportunities and nondiscrimination protections
• Benefits of an established, successful company (specific benefits not listed)