Paid Search & YouTube Specialist

Job Description:

• Execute and optimize Paid Search & YouTube campaigns
• Support planning, research, structure, launch, and ongoing management of campaigns
• Monitor daily pacing, budgets, KPIs, search demand shifts, and campaign performance
• Surface risks and opportunities early and clearly
• Develop and implement optimizations across bidding, budgets, keywords, search queries, audiences, creative assets, placements, and campaign structure
• Track ad copy, keyword, audience, and landing page performance against client goals, including A/B testing and documentation
• Support weekly, monthly, and quarterly reporting by identifying performance storylines and translating platform data into actionable insights
• Conduct competitive, keyword, search landscape, and marketplace research
• Maintain quality assurance across campaign builds, trafficking, tracking, budgets, naming conventions, and reporting
• Manage campaigns across key clients and help expand capabilities across shopping, Performance Max, commerce, and search-adjacent media
• Contribute research, points of view, case studies, and process improvements
• Represent Paid Search & YouTube in internal and client meetings
• Explain campaign performance, recommendations, and next steps with support from channel leadership
• Partner with Client Service, Integrated Planning, Analytics, Creative, Media Investment, AdOps, and Project Management
• Build relationships with platform and technology partners and share relevant updates and best practices
• Prioritize and execute work across multiple accounts while meeting deadlines and maintaining quality
• Follow agency processes, maintain documentation, and communicate proactively about risks
• Balance short-term efficiency with clients’ growth, acquisition, revenue, lead quality, and brand objectives
• Contribute to Digital Media team growth through knowledge sharing, training, process development, and skill building

Requirements:

• 2–3 years of hands-on paid search campaign execution experience
• Working knowledge of Google Ads and Microsoft Ads; platform certifications preferred
• Experience with YouTube campaign activation and optimization
• Search Ads 360 experience is a plus
• Advertising agency experience is a plus
• Experience with campaign trafficking, tracking, reporting, budget management, and developing performance insights through data analysis
• Ability to identify performance variables, recommend optimizations, and clearly communicate rationale and expected impact
• Strong attention to detail and project management skills
• Commitment to disciplined quality assurance
• Collaborative spirit, creative problem-solving mindset, intellectual curiosity, and willingness to go above and beyond for client needs
• Interest in ad tech, AI-driven search, automation, commerce, digital trends, and the changing consumer discovery landscape
• Proficiency in Microsoft Office, with strong Excel and PowerPoint skills
• Willingness to travel approximately 2–3 times per year
• Willingness to accommodate occasional extended workdays or meetings across time zones
• Appreciation of Rain’s Core Values

Benefits:

• Medical, Dental, and Vision insurance
• Quarterly profit-sharing program
• 401(K) plan with employer match and immediate eligibility
• 4–6 weeks PTO
• 12 paid holidays
• 12–18 weeks paid family and medical leave
• Monthly Work-From-Home allowance
• Flexible First environment allowing employees to work from where they would like and connect virtually and in person when possible
• Investment in employees, technology, and tools