Paid Media Strategist – Level 2

Job Description:

• Develop and execute advanced paid media strategies across Google Ads, Microsoft Ads, and social platforms
• Lead quarterly or monthly planning sessions and present strategic roadmaps aligned with client objectives and KPIs
• Identify opportunities to improve campaign performance
• Measure and report campaign performance, including lead trends/revenue, budget allocation, search-term quality, and other metrics
• Create action-oriented monthly client reports with performance results and strategic recommendations
• Collaborate with immediate and cross-departmental teams on client marketing strategies
• Translate client business priorities into strategies that generate qualified leads and/or sales
• Conduct competitor and audience analysis to inform campaign strategies and identify market opportunities and trends
• Perform keyword research and analyze creative assets for optimization recommendations
• Lead client calls, present complex data accessibly, and facilitate strategy discussions
• Maintain regular client communication and proactively address concerns
• Stay current on digital marketing trends, algorithm shifts, industry updates, and platform changes
• Integrate innovative approaches and beta features into client strategies
• Implement personalized strategies across paid media platforms to maximize efficiency and ROI
• Develop and execute A/B testing strategies using advanced bidding and audience targeting
• Manage and optimize paid media budgets across channels and keywords using a test-and-learn approach
• Oversee end-to-end implementation of paid media campaigns across multiple platforms
• Participate in team meetings and contribute to the agency knowledge base
• Meet timelines, communication, results, deliverables, and performance targets
• Perform other duties as assigned

Requirements:

• Minimum 2 years of paid search experience in Google Ads and Bing Ads
• Experience at a digital marketing agency with client-facing experience
• Experience in Google Shopping and Paid Social, including LinkedIn and Meta ads
• Experience in Google Analytics and Looker Studio
• Critical thinking, problem-solving, and troubleshooting skills
• Strong verbal and written communication skills for customer- and teammate-facing work
• Organizational skills and ability to manage and prioritize multiple projects
• Customer service experience managing client relationships or influencing customer experience
• Expertise in spreadsheet functions and formulas for analyzing, identifying trends, and summarizing data
• Consultative, analytical background through agency or client freelance contracts
• Ability to use tools such as Keyword Planner, ChatGPT, or related tools
• Must be located in the USA
• Unable to sponsor or take over sponsorship of an employment visa

Benefits:

• Health Insurance
• 401(k) & Retirement Savings
• Generous Paid Time Off
• Flexible Scheduling
• Remote-First Culture
• Professional Development
• Employee Referral Program
• Additional perks designed to help employees stay healthy, productive, and fulfilled
• Limited travel obligations