Paid Ads & SEO Specialist – Google Ads, Meta Ads

Job Description:

• Build, manage, and optimize Google Ads campaigns for camps and enrichment programs
• Refine keywords, search terms, negative keywords, bidding, geographic targeting, and budget allocation
• Test ad copy and landing pages to improve completed registrations and acquisition efficiency
• Build and optimize Facebook and Instagram campaigns in Meta Ads Manager
• Develop and test audiences, creative concepts, messaging, and offers
• Write ad copy and provide creative briefs to the content team
• Develop a prioritized SEO plan for camps, after-school programs, and local enrollment opportunities
• Conduct keyword research based on search intent and business value
• Improve program and location pages, including titles, headings, content, and internal linking
• Use Google Search Console and analytics to identify opportunities and diagnose performance changes
• Identify technical SEO issues affecting crawling, indexing, and website usability
• Implement SEO improvements and coordinate developer-supported changes
• Improve local search visibility through accurate business information and location content
• Measure organic search performance through qualified traffic, inquiries, and registrations
• Validate conversion tracking across advertising platforms, analytics, and the registration process
• Reconcile reported conversions with actual registrations and revenue
• Allocate advertising spend based on timing, location, enrollment priorities, and capacity
• Diagnose whether weak results stem from targeting, creative, landing pages, tracking, or registration friction
• Provide concise weekly reporting on results, changes, lessons learned, and next actions

Requirements:

• Demonstrated hands-on experience managing both Google Ads and Meta Ads, including campaign setup, optimization, and budget decisions
• Proven SEO experience with specific examples of work performed and measurable outcomes
• Working proficiency in Google Analytics 4 and Google Search Console
• Experience implementing or troubleshooting conversion tracking
• Strong analytical judgment and ability to explain performance changes and evidence-based decisions
• Ability to connect marketing activity to customer acquisition and revenue
• Clear communication, reliable follow-through, and ownership of results
• Experience with local consumer services, family programs, education, or seasonal businesses preferred
• Prior NYC parenting-market experience helpful but not required
• AI tools and platform certifications welcome
• Resume required
• Two brief personally managed paid campaign examples required: one Google Ads campaign and one Meta Ads campaign, including dates, spend, objective, conversion definition, results, exact responsibilities, and a specific optimization
• Finalists must explain campaign decisions and diagnose a sample performance problem during a live discussion

Benefits:

• Equal opportunity employer
• Flexible part-time schedule of 5–20 hours per week