Outbound Lead Generation Specialist - (Cold Email Focus)

Cold Email Outreach Specialist – Outbound Lead Generation & Deliverability | Remote
Position Type: Full-Time, Remote
Working Hours: U.S. Client Business Hours
Preferred Locations: LATAM, South Africa, Philippines, PakistanAbout the Role
At Pavago, one of our clients is hiring a Cold Email Outreach Specialist / Outbound Lead Generation Representative to generate qualified pipeline through targeted, data-driven outbound email campaigns.
This is a hands-on role with ownership of the full cold email workflow — from prospect research and list building to campaign setup, copywriting, deliverability, optimization, reply management, and lead qualification.
This is not a passive list-sending role. You should understand how targeting, messaging, domain reputation, inbox health, and deliverability work together to drive outbound performance.
If you know how to build targeted lists, write cold emails that generate responses, maintain healthy sending infrastructure, and continuously optimize campaigns based on data, this role is a strong fit.What You’ll OwnProspect Research & List BuildingBuild highly targeted B2B prospect lists using:ApolloZoomInfoLinkedIn Sales NavigatorCrunchbaseSegment prospects by ICP, industry, role, company size, and geographyResearch prospects and companies to identify personalization opportunitiesValidate and clean lead data using tools such as NeverBounce, ZeroBounce, or ClearoutMaintain accurate and organized prospect databasesCold Email Campaign ExecutionWrite compelling cold email copy, subject lines, and CTAsBuild and launch multi-step outbound sequences across 4–8 touchpointsPersonalize messaging using prospect, company, and industry insightsManage campaign setup, scheduling, and sending workflowsMonitor campaigns daily and identify opportunities for improvementMaintain consistent outbound campaign volume without sacrificing qualityDeliverability & Inbox HealthManage domain and inbox warmup using platforms such as:InstantlySmartleadLemlistMailwarmMonitor sender reputation, bounce rates, spam signals, and inbox healthManage inbox and sending-account rotationIdentify deliverability problems before they significantly impact campaign performanceTroubleshoot common sending and inbox-placement issuesUnderstand the fundamentals of SPF, DKIM, and DMARCCampaign Optimization & A/B TestingA/B test:Subject linesEmail copyCTAsPersonalizationSend timesTrack campaign performance including:Open ratesReply ratesPositive reply ratesBounce ratesQualified conversationsIdentify underperforming campaigns and diagnose potential causesContinuously improve targeting, messaging, and campaign structure based on dataMaintain organized reporting dashboards and campaign documentationLead Qualification & CRM ManagementMonitor campaign replies and categorize responses accuratelyIdentify interested and qualified prospectsRoute qualified opportunities to SDRs, Account Executives, or sales leadershipProvide clear notes and context during lead handoffsMaintain accurate CRM records using:HubSpotSalesforceZohoSimilar CRM platformsEnsure outreach and engagement data remains clean and up to dateCompliance & Outreach Best PracticesFollow applicable outbound email requirements, including CAN-SPAM, GDPR, and CCPAMaintain suppression and opt-out listsEnsure unsubscribe requests are handled correctlyFollow responsible sending practices designed to protect domain and sender reputationMust-Have Experience & Skills1–2+ years of experience in cold email outreach, outbound lead generation, SDR, or outbound marketingHands-on experience managing cold email campaignsExperience with platforms such as:ApolloInstantlySmartleadLemlistWoodpeckerStrong cold email copywriting skillsExperience building prospect lists and segmenting audiencesUnderstanding of cold email deliverability fundamentalsStrong Excel or Google Sheets skillsExcellent written English communicationStrong attention to detailComfortable working independently during U.S. client business hoursPreferred ExperienceExperience managing inbox health and deliverability at scaleFamiliarity with DNS, SPF, DKIM, and DMARCExperience generating outbound pipeline for:B2B SaaSAgenciesProfessional servicesHigh-ticket service businessesExperience working alongside SDRs and Account ExecutivesFamiliarity with CRM and outbound automation workflowsExperience troubleshooting low reply rates, high bounce rates, or deliverability issuesTools & Tech
Apollo | Instantly | Smartlead | Lemlist | Woodpecker | LinkedIn Sales Navigator | ZoomInfo | Crunchbase | NeverBounce | ZeroBounce | HubSpot | Salesforce | Zoho | Google SheetsWhat Makes You a Strong FitYou understand that successful cold email is about more than sending volumeYou can balance deliverability, targeting, copy, and personalizationYou write concise and persuasive outbound messagingYou’re analytical and comfortable making decisions from campaign dataYou proactively identify problems instead of waiting for campaigns to failYou’re organized and disciplined with campaign trackingYou enjoy testing new approaches and continuously improving performanceWhat a Typical Day Looks Like
You may start your day reviewing campaign performance, bounce rates, reply rates, and inbox health before checking replies and routing qualified prospects to sales.
From there, you’ll research new target accounts, build and clean prospect lists, write personalized sequences, launch campaigns, and run A/B tests.
Throughout the day, you’ll monitor deliverability, optimize underperforming campaigns, update CRM records, and ensure outbound systems remain organized and healthy.
In short: you own cold email execution from prospect data to qualified opportunity.Key Metrics for SuccessPositive reply rateQualified conversations generatedQualified pipeline opportunities createdHealthy inbox placement and sender reputationBounce rates maintained within acceptable thresholdsConsistent campaign execution and optimizationAccurate lead qualification and routingCRM and outreach data accuracyInterview ProcessInitial Phone ScreenSpark Hire Video InterviewPavago Recruiter InterviewPractical Assessment – Cold Email Sequence ExerciseClient InterviewOffer & Background VerificationApply Now
If you understand cold email outreach, B2B lead generation, deliverability, prospecting, and campaign optimization and enjoy turning targeted outreach into qualified sales opportunities, we’d love to hear from you.
Apply now and help build a consistent, scalable outbound pipeline.
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