National Sales Manager At Recare

Key Responsibilities

Sales Strategy & Targets:





Develop and execute national sales plan to achieve revenue, volume, and margin targetsForecast demand, set quarterly/annual KPIs, and track performance vs budget





Team Leadership:





Train, and manage regional sales managers, supervisors, and field reps

Drive a performance culture through coaching, incentives, and sales reviews





Distribution & Key Accounts:





Manage relationships with distributors, wholesalers, modern trade, and e-commerce partners





Market Development:





Expand coverage in priority regions: Lagos, Abuja, PH, Kano, and emerging trade channels





Trade Marketing & Execution:





Work with marketing to ensure in-store visibility, merchandising, and promotional complianceMonitor competitor activity on pricing, launches, and shelf share





Reporting & Compliance:





Provide weekly/monthly sales reports, pipeline updates, and market insights to MDEnsure compliance with NAFDAC guidelines and company SOPs





Requirements





Education: BSc / HND in Business, Marketing, or related field. MBA is an advantage

Experience:10+ years FMCG sales, with 5+ years in a national/regional manager role. Beauty, hair care, or personal hygiene experience is a strong plus

Track Record: Proven success growing distribution and managing ₦1B+ annual sales portfolios

Skills: Strong negotiation, distributor management, data analysis, and team leadership

Location: Must be based in Lagos

Other: Excellent command of English, advanced Excel, and CRM tools.