Martech Operations Manager

Brightspeed  ยท  via Backpacker Job Board
๐Ÿ“ Charlotte, North Carolina โฐ Full Time

Job Description:

  • Translate marketing and customer experience objectives into clear business and technical requirements
  • Partner with IT and technical teams to enable effective and scalable solutions
  • Architect and optimize cross-channel customer journeys
  • Analyze campaign execution processes, journeys, and workflows to identify gaps and opportunities for automation and continuous improvement
  • Oversee automated email campaign setup, journey configuration, scheduling, testing, quality assurance, deployment, and ongoing optimization
  • Support data architecture, integrations, and data flows required for marketing automation
  • Manage multiple initiatives while balancing long-term MarTech capabilities and strategic priorities with short-term campaign and operational requirements
  • Perform other duties as assigned

Requirements:

  • Bachelorโ€™s degree in Business Administration, Marketing, Information Systems, Technology, or a related field
  • 5+ years of experience with Salesforce Marketing Cloud or a similar marketing automation platform in development, administration, or marketing technology operations
  • Experience working with marketing data, automation workflows, campaign testing, and supporting data architecture
  • Ability to translate business and marketing objectives into clear functional and technical requirements
  • Understanding of marketing data architecture, integrations, automation workflows, and dynamic communications
  • Strong analytical and problem-solving skills
  • Ability to manage multiple projects and priorities through effective planning and prioritization
  • Strong business acumen
  • Strong cross-functional collaboration skills with Marketing, IT, Analytics, and other technical teams
  • Excellent written and verbal communication skills
  • Ability to adapt and deliver results in a fast-paced, evolving environment
  • Occasional evening or weekend availability during peak campaign periods, critical launches, or platform implementations
  • Preferred: Experience in the telecommunications industry or a related field
  • Preferred: Experience with MarTech, CRM, customer data, or marketing automation platforms
  • Preferred: Experience supporting personalized, real-time, or data-driven customer communications

Benefits:

  • Competitive compensation
  • Medical insurance
  • Dental insurance
  • Vision insurance
  • Life insurance
  • Employee assistance program
  • 401K plan with company match
  • Voluntary benefits
  • Paid time off programs
  • Home or company office work environment
  • Technology enabling team connectivity
  • Occasional travel to vendor meetings, industry conferences, or internal team events