Marketing Specialist

Job Description:

• Implement integrated marketing plans and events within the designated geographic region
• Partner with regional teams, under national marketing direction, to implement and evaluate local area marketing programs
• Strengthen relationships with franchise strategic partners
• Create, maintain and increase brand awareness, customer traffic and loyalty as the primary regional Brand Ambassador for Fix Network
• Develop and implement marketing plans and campaigns
• Provide corporate marketing support to franchisees while positively representing their brands and business
• Conduct market research on local market conditions and customer needs and turn findings into actionable programs
• Measure and report digital marketing campaign performance against ROI and KPI goals
• Manage and execute in-store franchisee promotions, events and community outreach activities
• Collaborate with local teams to support B2B sales activities
• Create and manage marketing initiative budgets
• Compile franchisee updates, stories, achievements and testimonials for internal and social media communications
• Monitor campaign performance and adjust strategies as needed
• Maintain accurate records of marketing activities and budgets
• Communicate regularly with cross-functional and national marketing teams
• Monitor industry trends and competitor activity
• Post content and resources on the franchisee intranet
• Collaborate on brand-specific e-newsletter research, development and design
• Create engaging social media content
• Maintain tracking documents supporting franchisee implementation
• Contribute to news releases and support media relations
• Assist franchisees with grand opening events and community engagement activities
• Perform other duties as assigned

Requirements:

• Bachelor's degree in Marketing, Business, or related field
• At least 3 years of experience with multiple brands in a multi-unit marketing role, preferably in a franchise environment
• Strong understanding of retail marketing and B2B strategies
• Experience with budget management and campaign analysis
• Strong project management and analytical data analysis skills
• Excellent communication and interpersonal skills
• Experience with traditional and digital media marketing
• Proficient and experienced in MS Office suite
• Experience with Facebook, Instagram, Twitter, LinkedIn, TikTok, Pinterest and YouTube
• Understanding of Google Analytics and other web, social and digital analytical tools
• Proven success creating multi-channel campaigns
• Working experience managing organic and paid media campaigns and creating SEO optimized content
• Proficient in Adobe Creative Cloud (InDesign, Illustrator, Photo Shop and Adobe Acrobat) and other content development platforms preferred
• Must be able to travel
• Commitment to diversity, equity, inclusion and accessibility

Benefits:

• Equal employment opportunities
• Reasonable accommodations throughout the recruitment process and employment lifecycle
• Travel required