Marketing Operations Analyst

Job Description:

• Unlock data-driven decision making for marketing operations
• Enable efficient campaign execution, accurate attribution, and scalable growth
• Collaborate across marketing, sales, and IT to analyze and optimize demand generation, lifecycle marketing, and digital performance processes
• Partner with marketing and sales stakeholders to ensure clean data, accurate tracking, and systems alignment
• Build dashboards and reporting to support marketing analytics, data integrity, and platform visibility
• Develop and document processes, workflows, and governance standards for campaign execution and lead management
• Collaborate with demand generation and lifecycle teams on lead routing, segmentation, scoring models, and A/B testing
• Monitor and report on platform performance, system errors, and integration gaps
• Own troubleshooting and quality assurance
• Report directly to the Sr. Director, Revenue Operations & Analytics
• Expected travel of 10%

Requirements:

• Candidates located in the continental United States will be considered
• Legally authorized to work in the United States and must not now or in the future require sponsorship for employment visa status
• Bachelor’s degree in a related field or equivalent education and work experience
• 4+ years in marketing operations, marketing technology, or related roles
• Hands-on experience with Pardot (or Account Engagement) for marketing automation, nurture flows, and lead lifecycle tracking
• Hands-on experience with WordPress for website updates, plugin management, and performance optimization
• Proficiency in WordPress CMS, Salesforce Pardot, GA4, GTM, Unbounce, Ongage, Event Brite, ON24, Adobe Creative Cloud, and Hive
• Familiarity with tagging, tracking, UTM frameworks, Google Tag Manager, and GA4
• Experience supporting lead routing and scoring, lifecycle management, attribution modeling, and campaign analytics
• Strong technical aptitude and project management skills
• Ability to translate marketing needs into system solutions
• Clear communication and ability to partner cross-functionally and train others on tool usage
• Preferred: hands-on proficiency with Salesforce standard and custom objects, reports, dashboards, list views, and reporting schema
• Preferred: strong Excel skills, including lookups, pivot tables, and basic modeling
• Preferred: experience building or maintaining dashboards in Tableau, QuickSight, or similar BI tools
• Preferred: experience with prompt engineering Large Language Models (LLMs) for data-driven analysis
• Preferred: meticulous attention to detail and strong documentation habits
• Preferred: ability to field requests from multiple stakeholders and prioritize competing day-to-day demands
• Background check required after a conditional job offer

Benefits:

• Market competitive salary
• Comprehensive benefits
• Uncapped variable incentive plans or an annual discretionary performance bonus, for applicable roles
• Reasonable accommodation or assistance completing the online application
• Equal employment opportunity