Marketing Manager

Job Description:

• Maintain positioning, messaging architecture, product narratives, competitive differentiation, and brand voice
• Translate Rhythm360 capabilities into clear, accurate, and compelling value propositions
• Develop content across the buyer journey, including solution briefs, product sheets, case studies, customer stories, white papers, executive presentations, website copy, newsletters, webinars, blog posts, LinkedIn content, and sales materials
• Partner with clinical and product leaders to build evidence-based thought leadership
• Build and execute integrated campaigns across email, LinkedIn, webinars, website content, landing pages, partner channels, and account-based marketing
• Develop audience segmentation and nurture pathways for healthcare audiences
• Align with Sales on named-account priorities, active opportunities, product launches, and regional commercial initiatives
• Support website strategy, messaging updates, conversion optimization, search optimization, and content development
• Track and report campaign performance, including reach, engagement, conversion, lead quality, meetings generated, pipeline influence, and return on marketing investment
• Plan and execute participation in strategic cardiology, electrophysiology, heart failure, digital health, and healthcare technology events
• Coordinate booth strategy, attendee outreach, meeting scheduling, sales collateral, onsite logistics, lead capture, post-event follow-up, and event-performance reporting
• Support webinars, customer advisory boards, clinical roundtables, virtual events, and executive dinners
• Work closely with the Head of Marketing and cross-functional clinical, product, technical, commercial, Sales, and leadership teams

Requirements:

• Bachelor's degree in Marketing, Communications, Business, Healthcare Administration, or a related field
• 5+ years of marketing experience, ideally in healthcare technology, digital health, medtech, health IT, medical devices, or B2B SaaS
• Demonstrated ability to execute integrated marketing campaigns from concept through measurement and optimization
• Experience creating customer-facing and sales-enablement materials
• Experience supporting conference and field marketing strategies within healthcare
• Experience in cardiology, electrophysiology, CIEDs, remote monitoring, heart failure, digital therapeutics, healthcare interoperability, or value-based care
• Experience marketing to health systems, integrated delivery networks, physicians, clinical operations leaders, and C-suite healthcare buyers
• Familiarity with CRM, marketing automation, CMS platforms, webinar tools, email platforms, social media tools, and analytics
• Exceptional writing, editing, storytelling, and presentation-development skills
• Ability to make complex clinical, technical, and operational concepts understandable for clinical, executive, and commercial audiences
• Strong project management skills and ability to manage multiple priorities
• Strong collaboration skills and comfort working across clinical, technical, and commercial teams
• Knowledge of healthcare compliance, HIPAA considerations, and clinically appropriate marketing practices
• Experience with HubSpot, Salesforce, Marketo, Pardot, Google Analytics, LinkedIn Campaign Manager, Canva, Adobe Creative Suite, or similar tools
• Familiarity with account-based marketing, customer lifecycle marketing, and B2B SaaS go-to-market models

Benefits:

• Bonus
• Equity ownership opportunity
• Benefits