Marketing Manager – Fashion, Home, and Interiors

Job Description:

• Develop and execute go-to-market strategies for new and existing products, services, and solutions across Fashion, Home + Interiors
• Own integrated marketing plans supporting Pantone’s core portfolio and driving awareness, adoption, and growth of new offerings
• Develop customer segmentation, positioning, messaging, and campaigns for B2B and B2C audiences
• Bring trend insights, publications, educational content, and consulting services to market with the Pantone Color Institute™
• Translate customer needs, market trends, cultural shifts, competitive activity, and industry workflows into marketing strategies and growth opportunities
• Collaborate with Creative, Sales, e-commerce, Product, and regional teams on integrated campaigns, customer communications, sales enablement, and market-specific programs
• Identify opportunities to deepen engagement with priority customer segments, industry communities, and partners
• Represent Pantone at industry events, customer meetings, trade shows, and activations
• Establish and monitor marketing and portfolio KPIs and use insights to improve marketing effectiveness and business impact

Requirements:

• Bachelor’s degree in marketing, communications, business, fashion merchandising, design, interior design, textile design, or a related field, or equivalent experience
• At least 5–8 years of B2B and/or B2C marketing experience within fashion, textiles, or related design fields
• Experience developing integrated marketing strategies, go-to-market programs, and demand-generation campaigns
• Experience collaborating with Product Management, Sales, Creative, e-commerce, regional teams, and external partners
• Experience using digital marketing, CRM, e-commerce, email, analytics, social, or performance-measurement platforms
• Strong copywriting, editing, and storytelling skills
• Experience managing multiple campaigns and projects simultaneously
• Strong understanding of the fashion, home furnishings, interiors, textile, materials, design, or product-development ecosystem
• Understanding of how color, trends, materials, technology, and cultural influences shape product development, design decisions, sourcing, and consumer behavior
• Strong written and verbal communication skills
• Ability to review creative work and provide feedback and direction
• Strategic thinking and hands-on execution capabilities
• Creative sensibility paired with a commercial, data-informed growth mindset
• Relationship-building and cross-functional collaboration skills
• Excellent project management, organizational, and prioritization skills
• Curiosity about emerging trends, technologies, digital workflows, AI-enabled design and product-development tools, and evolving customer needs
• Motivation, proactivity, and comfort operating in a fast-paced environment

Benefits:

• Bonus Pay eligibility
• Paid time off
• Medical insurance
• Dental insurance
• Vision insurance
• 401(k)
• Skill-building opportunities
• On-the-job learning
• Coaching and training
• Reasonable accommodation for individuals with disabilities