Marketing & Branding Executive
Job Title: Marketing & Branding Executive
Department: Business Operations
Location: Indore (On-site)
Experience: 06 - 2+ Years
Company: Robro Systems
Website:www.robrosystems.com
About Robro Systems
Robro Systems is a fast-growing innovator in AI-powered automation and machine vision, specializing in web inspection solutions for technical textiles. Our flagship product, the Kiara Web Inspection System (KWIS), enables manufacturers with real-time defect detection, helping reduce waste, improve product quality, and enable data-driven production control.
At Robro, we are driven by Vision, Intelligence, and Control.
Role Overview
The Marketing & Branding Executive will be responsible for planning and executing marketing, branding, digital marketing, content creation, and lead-generation activities at Robro Systems.
The role will focus on strengthening Robro’s digital presence, building brand visibility, generating qualified business leads, and supporting the company’s growth in the industrial automation, machine vision, and manufacturing sectors.
The ideal candidate should have a strong understanding of B2B marketing, digital platforms, content, SEO, branding, and marketing analytics, along with the ability to work closely with sales, product, and technical teams.
Key Responsibilities
Develop and execute marketing strategies aligned with company and business objectives.
Plan and manage digital and offline marketing campaigns for brand awareness and lead generation.
Strengthen Robro’s brand identity, positioning, messaging, and visual communication.
Manage social media, website, email marketing, and other digital marketing channels.
Drive SEO activities, including keyword research, on-page/off-page SEO, content optimization, SEO audits, and performance tracking.
Create and manage marketing content including blogs, social media posts, presentations, brochures, case studies, videos, and email campaigns.
Develop product-focused content highlighting technical features and business benefits.
Maintain and execute the social media and content calendar.
Track website traffic, engagement, leads, conversions, campaign performance, and marketing ROI.
Conduct market research and competitor analysis to identify trends and growth opportunities.
Support trade shows, exhibitions, conferences, product demos, and other industry events.
Collaborate with Sales, Product, Engineering, and Business Operations teams on marketing and go-to-market activities.
Convert technical product information into clear and engaging marketing communication.
Support product launches, sales enablement, and lead-nurturing activities.
Coordinate with external agencies, designers, content creators, and other marketing vendors.
Support marketing budget planning, expense tracking, and timely execution of marketing activities.
Prepare regular marketing reports and provide data-driven recommendations for improvement.
Maintain accurate marketing, campaign, content, and lead-generation records.
Stay updated on digital marketing trends, SEO practices, industry developments, and competitor activities.
Travel as required for exhibitions, events, customer visits, and other business activities.
Requirements
Must-Haves
Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
06 - 2+ years of experience in marketing, digital marketing, branding, or B2B marketing.
Understanding of B2B marketing, preferably in automation, manufacturing, industrial technology, SaaS, or engineering-related sectors.
Hands-on understanding of digital marketing, content marketing, social media, and lead generation.
Strong knowledge of SEO, including keyword research, on-page SEO, off-page SEO, technical SEO basics, and SEO analytics.
Familiarity with CRM, marketing automation, analytics tools, and content management systems.
Good communication, presentation, and content-writing skills.
Basic understanding of branding, visual communication, and marketing design.
Strong analytical and problem-solving abilities.
Ability to manage multiple marketing activities and meet deadlines.
Willingness to travel for exhibitions, events, and customer or partner visits when required.
Preferred
Experience in B2B industrial, manufacturing, automation, machine vision, engineering, or technology marketing.
Experience with a fast-growing technology or startup environment.
Hands-on experience with Google Analytics, Google Search Console, Google Ads, Meta Ads, CRM platforms, WordPress/CMS, or similar marketing tools.
Experience in developing marketing processes and content systems from the ground up.
Basic understanding of marketing automation and lead-nurturing processes.