Marketing & Brand Manager

Skillforce has teamed up with a fast growing luxury custom home developer to find a Marketing & Brand Manager in Atlanta, GA.

We are seeking an experienced Marketing & Brand Manager to lead the marketing, branding, and public presence of a growing residential development and homebuilding organization. This role will oversee the corporate brand as well as marketing initiatives for individual communities and properties across multiple markets.

The ideal candidate is a creative, hands-on marketing professional who can develop strategy while also executing content, social media, digital marketing, events, public relations, and brand development.

Marketing & Brand Manager Compensation & Benefits

• Salary: $75,000 - $85,000
  


• Location: in person at the Atlanta, GA office

Marketing & Brand Manager Key Responsibilities

• Develop and maintain brand standards, messaging, and positioning across all marketing materials.


• Lead branding and marketing launches for new residential communities and properties.


• Create and manage content for social media, websites, email campaigns, print materials, and digital platforms.


• Plan, shoot, and coordinate photography, video, drone footage, virtual tours, and other creative content.


• Manage social media strategy across Instagram, Facebook, TikTok, LinkedIn, YouTube, and other platforms.


• Develop and execute public relations initiatives, press releases, award submissions, and media outreach.


• Manage website content, community landing pages, SEO, digital advertising, and online listings.


• Develop marketing campaigns through platforms such as Google, Meta, and real estate advertising portals.


• Partner with sales teams on community launches, model homes, broker events, open houses, and promotional materials.


• Oversee signage, branded apparel, promotional materials, vehicle graphics, and other physical brand assets.


• Manage marketing vendors, agencies, creative partners, budgets, and project timelines.


• Track campaign performance, lead generation, engagement, website traffic, and return on marketing spend.


• Work closely with leadership, construction, development, land, and sales teams to coordinate marketing initiatives.


• Travel to project sites as needed.

Marketing & Brand Manager Qualifications

• 5+ years of marketing and/or brand management experience.


• Experience in residential development, homebuilding, real estate, hospitality, or a related industry preferred.


• Proven experience developing and launching brands for communities, properties, or products.


• Strong content creation, photography/video, social media, and digital marketing skills.


• Experience managing outside agencies, vendors, creative partners, and marketing budgets.


• Familiarity with Adobe Creative Suite and/or Canva, website CMS platforms, CRM systems, and marketing analytics.


• Excellent writing, communication, organization, and attention to detail.


• Strong creative judgment with the ability to maintain consistent brand standards.


• Ability to manage multiple projects and deadlines in a fast-paced environment.


• Willingness to travel to project locations.

If you are a skilled Marketing & Brand Manager looking for career growth, apply today!

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