Manager, Marketing Operations - Ad Tech Lead

The Manager, Marketing Operations, Ad Tech Lead owns the technical infrastructure supporting paid media programs across tracking, audience management, campaign setup, and conversion data. This role manages pixels, server-side tagging, marketing automation, CRM integrations, ETL pipelines, and ad platform APIs to ensure accurate and reliable data flows. Responsibilities include establishing tracking governance, developing launch and QA processes, monitoring campaign data, and maintaining reporting and audience operations. The manager partners closely with paid media and cross-functional teams to resolve discrepancies, improve efficiency, and accelerate campaign launches.