Manager, Integrated Account-Based Marketing – Technology, CMT & Travel

Teleperformance · via Cryptocurrency Jobs

💰 $90,000 - $100,000/yr 🌎 Remote ⌛ Posted 12 days ago

Serve as the primary integrated ABM marketing lead for the Technology, CMT, and Travel & Hospitality verticals
Develop and execute personalized 1:1 campaigns and scalable 1:Few and 1:Many ABM programs
Partner with Sales and industry leaders to prioritize target accounts based on revenue potential, propensity to buy, relationships, whitespace, intent, engagement, and strategic fit
Develop account strategies for new-logo acquisition and expansion within existing accounts
Refine account segmentation, persona strategies, buying committee maps, and engagement plans
Translate industry trends and account-specific priorities into marketing strategies and campaigns
Connect TP capabilities across CXM, data services, trust and safety, sales outsourcing, technology consulting, and digitally enabled business services to account challenges
Partner with Industry and Solution Marketing on vertical-specific plays, messaging, content, and campaigns
Position TP as a strategic partner across CX, AI, data, technology, and business transformation
Own integrated marketing strategy end to end, including account selection, segmentation, intelligence, messaging, campaigns, content, digital demand generation, events, budget management, measurement, and optimization
Identify whitespace opportunities, leverage intent and engagement signals, and accelerate opportunities through the buyer journey
Support event execution and client/partner engagement through approximately 15–20% travel

7+ years in B2B marketing for BPO, professional services, IT services, or SaaS
3+ years in ABM roles marketing to senior decision makers within the cable, media, telecom, technology, and travel verticals
Fluency with buyer personas in customer experience, data and analytics, AI/ML, finance and accounting, and trust and safety
Expertise with Marketo, Demandbase, LinkedIn, and Salesforce
Proven ownership of end-to-end integrated marketing strategy, including account selection, persona messaging and content, channel plan, budget, execution, and pipeline attribution
Hands-on digital marketing expertise in paid media, programmatic/account-based advertising, email, webinars, and content syndication
Proven event marketing ownership, including tradeshow strategy, booth experience, executive roundtables, and post-event pipeline conversion
Ability to deliver high-ROI campaigns in a fast-paced environment
Strong project management, analytical, and communication skills
Process Excellence
Collaboration
Communication
Emotional Intelligence
Open-Mindedness
Critical Thinking
Solution Orientation
Entrepreneurship
AI Proficiency
Data Literacy
Must be located within the US or Canada
Must be eligible to work in the US or Canada without sponsorship
Ability to travel approximately 15–20% for event execution and client/partner engagement