Lubricants Merchandiser
JOB PURPOSE
The Lubricants Merchandiser (LM) is responsible for ensuring optimal visibility, availability, and promotion of lubricant products across retail outlets.
The ideal candidate will be required to move from one place to another within the region, interacting with different client garages as per the assigned route plan on weekly basis. (Narok Town, Suswa and Mai Mahiu corridor)
The LM is also responsible for communicating ongoing promotions and the Unique Selling Points (USPs) of Caltex lubricants to retailers, mechanics, and other relevant trade stakeholders.
NOTE, - 6 Months Contract period with a fix Salary package of Ksh, 38,700.00 p/m
KEY RESPONSIBILITIES
Sales & Demand Support
Support distributors in achieving volume and revenue targets through order collection and follow-up on deliveries, which will be made by Distributor Sales Representatives (DSRs).
Outlet Visits & Relationship Management
Visit new and existing garages as per assigned route plans shared by the Teritory Manager.
Build and maintain strong relationships with mechanics, counter sales representatives, and shop owners.
Product Visibility & Merchandising
Ensure proper shelf and display positioning, including visible, eye-level, counter-top, and door placements.
Ensure Point-of-Sale (POS) materials are properly positioned in visible, eye-level, and counter-side locations.
Maximize shelf share and brand visibility in comparison with competitors.
Inventory & Stock Management
Monitor stock levels across outlets and prompt or create orders where necessary.
Ensure continuous availability of fast-moving Stock Keeping Units (SKUs) as guided by the DSM.
Coordinate stock replenishment with the DSM.
Promotion & Brand Activation
Support mechanic engagement programs, product awareness campaigns, and promotional activities, with a focus on Jibambe na Caltex.
Communicate ongoing promotions and Caltex lubricant to relevant trade stakeholders.
Monitor competitor promotions and report relevant market intelligence.
Compliance & Reporting
Submit accurate daily and weekly reports through the designated reporting platform covering:
Store visits
Mechanic visits
Orders taken
Stock availability and replenishment requirements
Product visibility and merchandising compliance
Competitor activities and promotions
Relevant market intelligence
Ensure all assigned outlets are visited according to the approved route plan.
Maintain accurate and timely records of all activities conducted within assigned outlets.
EXPERIENCE/COMPETENCY
One year experience in sales and marketing precisely in Auto Lubricants.
Must demonstrate a pro-active nature.
Knowledge about the region or a candidate within the region is an added advantage.
Qualified candidates to only submit updated CV with the position/location as the subject.