Integrated Marketing Manager

About the Role

Audiense is seeking a strategic and hands-on Marketing Manager, Organic Growth & Campaigns to lead the planning, execution, and optimization of our organic marketing initiatives. This role will deliver and manage campaigns across organic social, email, and account-based marketing channels, while partnering closely with Content, Design, Product, Sales, and Leadership.

The ideal candidate is both creative and analytical, with strong project management skills and a proven ability to turn business objectives into integrated campaigns that drive pipeline and revenue growth, strengthen brand awareness, and engage audiences.

Responsibilities

Campaign Strategy and Execution

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  Lead the development of integrated organic marketing campaigns from ideation through execution, measurement, and optimization.
  


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  Translate company priorities, product launches, customer insights, and market trends into compelling campaign concepts.
  


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  Build campaign briefs, timelines, messaging frameworks, and distribution plans.
  


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  Coordinate cross-functional campaign execution across Content, Design, Product, Sales, and Leadership.
  


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  Ensure campaigns are aligned with brand positioning, audience needs, and broader go-to-market objectives.
  


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  Monitor campaign performance and use insights to improve future initiatives.
  

Organic Social Media

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  Manage the organic social media strategy across relevant channels, including LinkedIn and other priority platforms.
  


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  Develop and manage content calendars aligned with company priorities, campaigns, product updates, industry trends, and customer stories.
  


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  Partner with Content and Design to create engaging, channel-specific social content.
  


• Write, edit, schedule, and publish posts while maintain


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  ing a consistent brand voice.
  


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  Monitor engagement, audience growth, and content performance.
  


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  Identify opportunities to increase reach, conversation, and community engagement.
  


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  Stay current on platform trends, evolving best practices, and emerging content formats.
  

Email Marketing

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  Develop and manage the overall email marketing strategy in partnership with relevant stakeholders.
  


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  Plan and execute promotional and campaign-based emails that support business and revenue goals.
  


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  Create and manage ABM email campaigns tailored to target accounts, industries, segments, and buyer personas.
  


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  Develop nurture campaigns and customer journeys that educate prospects, support consideration, and drive conversion.
  


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  Partner with Content, Product Marketing, Sales, and Leadership to develop relevant messaging and offers.
  


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  Manage email calendars, audience segmentation, personalization, testing, and reporting.
  


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  Monitor key performance metrics, including engagement, conversion, pipeline influence, and revenue contribution.
  


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  Continuously test and optimize subject lines, messaging, calls to action, timing, and audience targeting.
  

Cross-Functional Collaboration

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  Collaborate closely with the Content team to develop campaign messaging, thought leadership, educational resources, and supporting content.
  


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  Partner with Design to translate campaign concepts into effective visual assets across email, social, and other channels.
  


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  Work with Product and Product Marketing to communicate product updates, launches, use cases, and customer value.
  


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  Collaborate with Sales and Account Executives to align ABM and lifecycle campaigns with account priorities and revenue objectives.
  


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  Partner with Leadership to understand strategic priorities and communicate campaign plans, progress, and results.
  


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  Act as the central point of coordination for organic campaign initiatives and ensure deliverables remain on track.
  

Reporting and Optimization

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  Establish campaign goals, KPIs, and measurement frameworks.
  


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  Report on organic social, email, campaign, and pipeline performance.
  


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  Analyze performance data to identify trends, opportunities, and areas for improvement.
  


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  Use audience and campaign insights to inform future messaging, segmentation, and channel strategy.
  


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  Maintain organized documentation of campaign plans, results, learnings, and best practices.
  

Qualifications

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  3–5+ years of experience in marketing, campaign management, demand generation, lifecycle marketing, content marketing, or a related field.
  


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  Experience managing organic social media programs, particularly for a B2B or SaaS company.
  


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  Hands-on experience developing and executing email campaigns, including promotional, ABM, and nurture programs.
  


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  Strong campaign planning and project management skills.
  


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  Excellent writing, editing, and communication abilities.
  


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  Experience collaborating with Content, Design, Product, Sales, and executive stakeholders.
  


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  Strong understanding of audience segmentation, buyer journeys, and lifecycle marketing.
  


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  Analytical mindset with the ability to interpret performance data and make informed recommendations.
  


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  Ability to manage multiple priorities and projects in a fast-paced environment.
  


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  Strong attention to detail and a high level of ownership.
  

Preferred Qualifications

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  Experience in B2B data/tech, ecommerce, martech, or another complex technology environment.
  


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  Experience supporting account-based marketing programs.
  


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  Familiarity with marketing automation and CRM platforms such as HubSpot, Marketo, Salesforce, or similar tools.
  


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  Experience with email marketing platforms and analytics tools.
  


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  Familiarity with social media management, reporting, and project management tools.
  


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  Experience collaborating on product launches or integrated go-to-market campaigns.
  


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  Understanding of attribution, pipeline reporting, and marketing performance measurement.
  

Success in This Role

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  Success in this role will be measured by your ability to:
  


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  Build and execute a consistent, high-performing organic campaign program.
  


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  Increase engagement and audience growth across organic social channels.
  


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  Improve email engagement, conversion, and pipeline contribution.
  


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  Develop effective ABM and nurture campaigns that support the buyer journey.
  


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  Strengthen collaboration across Marketing, Product, Sales, and Leadership.
  


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  Turn insights and performance data into continuous campaign improvement.
  


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  Deliver high-quality work on time while maintaining clear communication across stakeholders.