Head of B2B Growth

Job Description:

• Own B2B growth end to end across revenue, monthly active users, and mobile adoption
• Set the B2B growth strategy across segments, markets, channels, offers, and budget
• Segment the customer base by office size, market, plan, activity, and behavior
• Own the agency lifecycle from onboarding and activation through engagement, upgrade, retention, and win-back
• Drive self-serve revenue through dashboard purchases, upgrade flows, trials, pricing pages, and checkout
• Design, test, and optimize plans, bundles, promotions, and timing
• Increase app installs, adoption, and weekly use among agents
• Grow monthly active users through leads, insights, alerts, and content
• Select and manage relevant channels including email, push, in-app, content, webinars, paid, and partnerships
• Run experiments across onboarding, messaging, offers, and pricing
• Collaborate with sales and customer success to route accounts appropriately
• Work with product to improve activation and conversion using data
• Lead the people executing the growth plan
• Build playbooks as Claude skills
• Speak with agents and analyze data directly
• Report to the CPO

Requirements:

• B2B growth track record with a B2B or SMB product serving thousands of customers, largely self-serve
• SaaS for small businesses, marketplace, or portal experience is a strong plus
• Lifecycle and segmentation expertise using cohorts, segments, and lifecycles
• Experience moving users from free to paid through a product
• Knowledge of activation, conversion, expansion, and churn by segment
• Experience owning several marketing channels
• Experience driving app adoption with a professional audience
• Strong product sense and ability to provide evidence to PMs and designers
• Experience building and executing strategy, owning a budget, and measuring return
• Deep AI fluency; daily use of Claude in Cowork and Code, with experience building skills and orchestrating agents
• Data-driven judgment and ability to make decisions without waiting for perfect tests
• Ownership from brief to result
• Leadership without micromanagement
• Ability to explain things simply
• Fluent English
• French or Spanish is a plus
• Bachelor's degree preferred, not required
• Availability to start by January 2027 at the latest

Benefits:

• Budget to test now, and a bigger one to scale in 2028
• Claude (Cowork and Code), Mixpanel, and HubSpot — all paid for
• Competitive comp aligned with your market
• Remote work anywhere within +/- 3h of CET
• Flat hierarchy with direct reporting to the CPO