Freelance Copywriter

Job Description:

• Design and write marketing materials for a maximum of two to three clients
• Prioritize advertising scripts, followed by webinar and challenge slides, then emails
• Participate in client workshops to understand the offer, positioning, audience, and market
• Identify each audience’s motivations, objections, and persuasion triggers
• Challenge briefs and customer avatars when necessary
• Analyze content and advertising in the French-speaking and U.S. markets
• Build consistent messaging and storytelling across ads, emails, and launch materials
• Write conversion-focused advertising scripts with multiple hooks, angles, and variations
• Develop creative concepts with the Head of Content
• Create and write webinar and challenge slides
• Write launch, warm-up, reminder, and follow-up emails, as well as WhatsApp messages
• Use AI to accelerate production and revise copy with a critical eye
• Anticipate filming and editing constraints
• Share initial drafts, track progress, and incorporate feedback
• Monitor ad performance, generated registrations, and the impact of sales materials
• Leverage performance insights to propose new tests and improve deliverables

Requirements:

• At least 3 years of experience in direct-response and conversion-focused copywriting
• Experience writing advertising scripts for online entrepreneurs and infopreneurs
• Repeated, sufficiently long-term collaborations that allow you to test copy, observe results, and draw actionable insights
• Experience supporting infopreneurs with campaigns involving substantial advertising budgets
• Ability to explain copy performance and the insights derived from it
• Portfolio of advertising scripts and other marketing materials, including an explanation of your personal contribution and the results achieved
• Understanding of infopreneur sales funnels and the role of each marketing asset
• Strong command of persuasion principles and the ability to adapt arguments to the audience, offer, and context
• Ability to quickly produce multiple angles and variations
• Understanding of the hook rate, CTR, CPL, and ROAS metrics
• Sound, discerning use of AI
• Ability to analyze trends and organic content to develop advertising concepts
• Ability to read English, as a plus for monitoring the U.S. market
• Motivation to commit to the team for the long term and make Nicoya a professional priority

Benefits:

• Copywriting coaching with practical, actionable feedback
• Close collaboration with the founder
• Full team support: Project Manager, Head of Content, media buyer, and designer
• Access to production results to continuously improve your work
• Opportunities to develop expertise in webinar and challenge formats, production methods, and AI
• 100% remote work, from anywhere
• Opportunities to expand your responsibilities and compensation based on commitment and results
• Performance-based bonuses
• Advertising campaigns with budgets totaling several hundred thousand euros