Events and Sales Operations Manager

Job Description:

• Research and evaluate trade show opportunities using sales event playbooks and qualification scorecards
• Recommend event go/no-go decisions based on costs, target audience fit, and anticipated ROI
• Manage the trade show and event calendar end-to-end
• Coordinate registration, vendor platforms including Mobly, booth logistics, displays, and promotional collateral
• Assign ownership and roles for each event
• Maintain the master events calendar and budget across GreenWay and Affinity
• Track committed spend, vendor and sponsorship costs, attendee lists, and pre-/post-event meetings
• Design and execute pre-event campaigns to drive booth traffic and scheduled meetings
• Build, send, and monitor email campaigns and automated nurture journeys using Zoho Campaigns
• Launch specialized sales campaigns for inbound leads and promotional initiatives
• Respond quickly to all inbound website and campaign leads
• Conduct outbound qualification calls and take inbound calls to verify property legitimacy, identify decisionmakers, discover provider needs, and pitch services
• Transition warm, context-rich leads to the account sales team with pre-scheduled appointments
• Record and track leads in Zoho CRM from initial lead through closed status
• Track event spend, meetings booked, pipeline generated, and closed business
• Publish pre-event goals and post-event ROI summaries for leadership
• Analyze email send, open, click, and lead-conversion metrics and report findings alongside event data

Requirements:

• Bachelor’s degree preferred in Marketing, Business Administration, Communications, Sales Operations, or a related field, or equivalent combination of professional experience and functional certifications
• Preferred certifications: Zoho Certified Associate/Professional, HubSpot Email Marketing/Sales Software Certification, Mailchimp/Salesforce certifications, or project/event management credentials (CMP/CAPM)
• 5 years of experience spanning corporate event management, marketing automation, inbound sales qualification, or sales operations
• Hands-on experience evaluating trade show ROI, managing logistics, coordinating displays, and using lead-capture tools such as Mobly
• Experience building and monitoring email campaigns and automated nurture sequences using Zoho Campaigns, Mailchimp, or HubSpot
• Comfortable making introductory calls, qualification outreach, and solution pitches
• Working knowledge of Zoho CRM, Salesforce, or HubSpot for lead tracking, pipeline attribution, and reporting accuracy
• Strong written skills for email copy and confident phone presence
• Ability to manage multiple events, campaigns, and incoming leads simultaneously
• Ability to analyze metrics, calculate event ROI, and deliver performance reports
• Ability to independently drive the events and campaign calendar with minimal supervision
• Ability and willingness to travel up to 20–30% for regional and national trade shows, conferences, and company events
• Ability to stand and navigate trade show floors for 8+ hours per day during events
• Capacity to lift, transport, set up, and dismantle event displays and promotional materials weighing up to 35–50 lbs
• Ability to perform desk-based computer work, campaign building, and phone calls during non-travel periods

Benefits:

• Fully remote position
• Opportunity to work with the Brightstep Family of Companies
• Travel for regional and national trade shows, industry conferences, and company events