Engagement Marketing Strategist

Job Description:

• Partner with Client Managers to understand client goals, workforce needs, business moments, and member engagement opportunities.
• Develop client-specific communication strategies and campaigns to improve awareness, activation, ongoing engagement, and re-engagement.
• Equip Client Managers with strategic recommendations, talk tracks, campaign plans, and data-informed points of view.
• Advise on audience segmentation, message sequencing, channel mix, localization, timing, calls to action, and measurement.
• Support client launches, open enrollment, benefit changes, new-hire moments, relaunches, and other high-impact opportunities.
• Develop custom communications and marketing recommendations balancing client objectives, member needs, operational feasibility, and brand standards.
• Build repeatable playbooks, toolkits, templates, and frameworks for scalable engagement strategy.
• Use campaign and population data to identify opportunities, recommend tests, evaluate performance, and improve future campaign strategies.
• Establish trusted partnerships with Client Managers and serve as an advisor for client and member communications.
• Improve the quality, consistency, and strategic value of client recommendations.
• Help the Member Engagement Marketing team operate more proactively and strategically.

Requirements:

• 5–8 years of experience in lifecycle marketing, customer marketing, member engagement, client strategy, integrated marketing, or a related field.
• Experience developing communication or engagement strategies for multiple audiences, customers, clients, or market segments.
• Experience planning and executing multi-touch, multi-channel campaigns and understanding how audience, message, timing, and channel work together.
• Strong strategic consulting skills.
• Excellent written and verbal communication skills.
• Ability to use data and performance insights to make recommendations, prioritize opportunities, and improve campaign effectiveness.
• Strong project management and organizational skills.
• Proven ability to influence without authority and build alignment across cross-functional teams.
• Member- or customer-centered mindset and commitment to clear, relevant, and inclusive communication.
• Applicants must be able to maintain work authorization for the duration of employment without employer sponsorship or employer-provided training plans or attestations.
• Preferred: Experience in healthcare, behavioral health, benefits, employee engagement, SaaS, or another complex, high-consideration product or service.
• Preferred: Experience supporting enterprise clients or partnering with account, client success, customer success, or sales teams.
• Preferred: Experience with lifecycle marketing platforms, CRM or marketing automation tools, campaign analytics, experimentation, or audience segmentation.
• Preferred: Experience developing scalable playbooks, enablement materials, or communication frameworks.
• Preferred: Experience working across global audiences, languages, regions, or culturally diverse populations.

Benefits:

• Medical / Dental / Vision / Disability / Life Insurance
• High Deductible Health Plan with Health Savings Account (HSA) option
• Flexible Spending Account (FSA)
• Access to coaches and therapists through Modern Health's platform
• Flexible Time Off
• Company-wide Collective Pause Days
• Parental Leave Policy
• Family Forming Benefit through Carrot
• Family Assistance Benefit through UrbanSitter
• Professional Development Stipend
• 401k
• Financial Planning Benefit through Origin
• Annual Wellness Stipend
• New Hire Stipend to help cover work-from-home setup costs
• ModSquad Community: Virtual events like active ERGs, holiday themed activities, team-building events and more
• Monthly Cell Phone Reimbursement
• Equity program