Ecommerce Optimization Manager

Job Description:

• Own commercial performance across assigned brand websites, including conversion rate, revenue per visitor, average order value, and checkout completion
• Analyze performance by brand, product, audience, device, traffic source, and customer segment
• Translate performance trends into prioritized business recommendations
• Support promotional planning and ensure campaigns are accurately represented on websites
• Maintain execution quality across product pages, category pages, landing pages, cart, and checkout
• Develop and maintain a prioritized optimization roadmap
• Identify conversion friction through quantitative and qualitative analysis
• Design, launch, and evaluate controlled experiments with documented hypotheses, success measures, and decision rules
• Apply alternatives to A/B testing when sample sizes do not support conclusive results
• Segment new and returning visitors for membership or subscription brands
• Document outcomes and maintain a shared archive of portfolio-wide learnings
• Manage presentation and prioritization of products, bundles, subscriptions, promotions, and offers
• Optimize product hierarchy, featured placements, recommendations, cross-sells, and upsells
• Partner with Product Line Owners on approved packaging and pricing presentation
• Translate approved product strategy into effective on-site merchandising for launches
• Develop requirements and acceptance criteria for commercial website changes
• Conduct pre-launch and post-launch QA across devices, browsers, and key customer journeys
• Validate pricing displays, promotional logic, forms, tracking, cart behavior, and checkout functionality
• Identify and escalate defects creating revenue, customer experience, compliance, or reputational risk
• Report on ecommerce performance metrics and experiment results
• Partner with Rev Ops & BI to validate reporting, attribution, funnel definitions, and measurement quality
• Distinguish meaningful performance changes from normal variation and present recommended actions
• Collaborate with Brand Growth, Product, Content, Technology, Operations, Paid Media, SEO, and Lifecycle Marketing
• Protect brand trust by avoiding misleading urgency, unclear pricing, hidden terms, and manipulative purchase experiences

Requirements:

• 4+ years in ecommerce, conversion rate optimization, growth marketing, or digital product optimization
• Demonstrated improvement of conversion and revenue on a transactional website, with direct accountability for results
• Hands-on experience designing, quality-assuring, and analyzing controlled experiments end to end
• Strong command of GA4 and ecommerce funnel reporting, including distinguishing signal from normal variation
• Proficiency with WordPress and comfort implementing site changes directly
• Comfort managing multiple brands or business lines simultaneously and prioritizing competing demands
• Preferred: experience in professional education, healthcare education, continuing education, subscription products, or regulated industries
• Preferred: familiarity with HubSpot, Google Tag Manager, HTML, and CSS
• Working knowledge of experimentation methodology, including statistical power, test duration, and when testing is not the right tool
• Experience with personalization, recommendation engines, or merchandising tools

Benefits:

• Remote flexibility: collaborative, fully remote U.S. team
• Internal development support for implementation
• Portfolio-wide impact across six brands and six professions
• Skill-building exposure to certification, continuing education, and subscription business models
• Mission-driven work helping practitioners earn, advance, and renew career credentials