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Job Description





A historic 974-hectare luxury wine farm is seeking a E-Commerce Sales Manager who will oversee and scale the digital sales operations for two premier Stellenbosch wine brands.





Responsibilities:





Lead and optimize online sales channels and direct-to-consumer store strategy for both Plaisir and Bartinney.

Plan, launch, and direct revenue-generating campaigns to meet and exceed annual growth targets (+R5m growth trajectory).

Analyze web traffic, sales conversion rates, customer retention, and customer lifetime value (LTV) to optimize funnels continuous improvement.

Manage and execute performance advertising campaigns across Meta (Facebook & Instagram), Google, TikTok, and Email Marketing.

Optimize ad spend, creative assets, audience targeting, and copy to drive measurable ROAS and online conversions.

Implement data-driven retention strategies through automated email sequences and segmented email marketing campaigns.

Attend and support estate events (1 to 2 times per week) across Plaisir (Simondium) and Bartinney (Banhoek Valley).

Manage weekend event coverage as required to foster direct customer relationships and drive on-site conversion to e-commerce channels.

Leverage modern AI tools (ChatGPT, Claude, Grok, etc.) to streamline daily workflows, improve copy/content creation, analyze data, and optimize marketing strategies.





Minimum Requirements:





Strong practical knowledge of multi-channel advertising platforms (Facebook Ads Manager, Google Ads, TikTok Ads, Instagram, and Email Marketing platforms).

Familiarity with direct-to-consumer e-commerce dynamics (wine/beverage industry experience is a bonus, but formal minimum years of experience are flexible for the right candidate).

Excellent written and verbal communication skills.

Comfortable working weekends and flexible hours during events when needed.





Character & Mindset





Target-Driven: Highly motivated by sales targets and performance-based commission.

Analytical & Data-Led: Comfortable working with numbers, performance dashboards, and conversion metrics.

Self-Motivated: Capable of operating autonomously in a semi-remote workspace while maintaining high productivity.

Forward-Thinking: Eager to experiment with and adopt AI tools to enhance function performance.