Director, Rare Disease Product Marketing – Sales Enablement

Job Description:

• Own product positioning and the core messaging framework for Zenith
• Translate complex genomic science into clear value propositions for clinicians, genetic counselors, and health systems
• Lead development of sales and customer-facing assets, claims library, and MLR/compliance review workflow
• Maintain competitive intelligence on the rare disease genomics landscape
• Convert publications, real-world data, and utilization insights into messaging and field tools
• Own the product marketing workstream of the Zenith launch plan
• Design and run sales onboarding, training, and ongoing education
• Map and improve the customer journey from first call to routine ordering, including implementation, EMR integration, and utilization resources
• Serve as the primary day-to-day marketing partner to Sales leadership and run field feedback loops
• Partner with Market Access and Reimbursement on field-ready tools and messaging
• Define customer segments and account prioritization using clinical, claims, and market data
• Define KPIs tracking funnel health, ordering behavior, and adoption
• Represent the Rare Disease BU to Commercial Operations regarding CRM, reporting, forecasting, and ordering workflow
• Coordinate with clinical community marketing on KOLs, conferences, speaker programs, and integrated planning
• Collaborate across Sales, Medical Affairs, Product, Market Access, Commercial Operations, Regulatory, and Legal
• Manage assigned budgets and agency/vendor partners
• Build the business case and hire additional capacity as the business scales

Requirements:

• Bachelor's degree in Life Sciences, Business, or Marketing required; MBA, MPH, or advanced scientific degree preferred
• 8+ years of commercial experience in diagnostics, genomics, or life sciences, including product marketing, sales enablement, commercial strategy, or sales operations
• Demonstrated success supporting or leading product launches in a complex clinical diagnostics or specialty setting
• Experience in genomics, rare disease, or precision diagnostics strongly preferred
• Experience partnering directly with a field sales organization, including training, tools, and CRM / analytics
• Experience managing or developing a team is a plus
• Ability to learn and distill complex clinical and genomic data into compelling, compliant narratives for HCPs and field teams
• Comfort interpreting segmentation, funnel, and commercial performance data
• Track record of building scalable commercial processes, enablement programs, and cross-functional workflows
• Working understanding of diagnostic reimbursement, LDT considerations, and payer dynamics
• Ability to operate where market data is limited and the playbook is still being written
• Ability to influence without authority and build partnerships with clinical and scientific experts

Benefits:

• Annual performance incentive bonus
• Long-term equity awards
• Comprehensive health benefits (medical, dental, vision)
• 401(k) with company match
• Generous paid time off and company holidays
• Additional wellness and work-life benefits
• Life and disability plans for eligible employees and dependents
• Free testing for employees and immediate families
• Fertility care benefits
• Pregnancy and baby bonding leave
• Commuter benefits
• Employee referral program