Director of Product Marketing

Job Description:

• Define product positioning and messaging across the portfolio and for buyer personas including CISOs, TPRM program leaders, GRC and compliance executives, and procurement
• Partner with Product Management to plan and execute go-to-market launches for new products, features, and AI capabilities
• Build a sales enablement program with knowledge, talk tracks, and tools for sellers and business development representatives
• Create and maintain sales tools including pitch decks, battlecards, solution briefs, datasheets, and demo narratives
• Conduct market, customer, and competitive analysis and turn insights into product and marketing strategy recommendations
• Support analyst relations through briefings, inquiries, and submissions for firms such as Gartner and Forrester
• Develop thought leadership content including whitepapers, guides, blogs, and webinars with Demand Generation
• Work with Customer Marketing to capture customer proof points, case studies, and voice-of-customer insights
• Represent ProcessUnity at industry events, webinars, and customer meetings
• Use AI tools to accelerate research, content creation, and enablement, and build AI-assisted workflows
• Grow the function over time by hiring and mentoring product marketing team members
• Report to the Senior Vice President of Marketing

Requirements:

• A bachelor's degree in marketing, business administration, a related field, or equivalent experience
• 8+ years of product marketing experience in B2B software
• Track record of successful product launches
• Exceptional writing and editing skills
• Ability to make complex technical concepts clear and compelling
• Proven ability to build sales enablement programs
• Strong market and competitive research skills
• Hands-on fluency with generative AI tools such as Claude, ChatGPT or Copilot
• Track record of using AI tools to work faster without sacrificing quality
• Experience positioning AI-powered products preferred
• Ability to thrive as a hands-on individual contributor while building toward leading a team
• Strong presentation skills
• Confidence representing ProcessUnity with customers and at industry events
• Familiarity with Salesforce.com and marketing automation platforms such as Marketo
• Willingness to travel occasionally for customer meetings and industry events
• Experience working with industry analysts preferred
• Experience in Third-Party Risk Management, cybersecurity, GRC or risk management strongly preferred

Benefits:

• Inclusive and equitable workplace
• Equal opportunity employment