Director of Audience

Job Description:

• Set the vision and roadmap for Audience+
• Own product strategy and roadmap aligned with partner subscription goals, market needs, and BLOX Digital’s priorities
• Identify opportunities to improve acquisition, engagement, retention, and audience monetization
• Prioritize initiatives using customer evidence, revenue potential, usability, technical dependencies, development effort, and product value
• Define outcomes for product investments and communicate roadmap priorities, tradeoffs, and progress
• Lead product discovery and requirements for audience segmentation, dynamic metering, registration, offers, pricing, and customer journeys
• Advance subscription experiences across checkout, account access, renewal, cancellation, and reactivation
• Guide tools for offer testing, performance analysis, and audience insights
• Evaluate practical uses of AI and automation for targeting, workflows, and subscription outcomes
• Partner with engineering, design, analytics, and product leaders on requirements, acceptance criteria, and release plans
• Maintain the product backlog and make decisions about scope, sequencing, dependencies, and tradeoffs
• Strengthen reliability, performance, scalability, and integrations across the BLOX ecosystem and third-party systems
• Coordinate validation, launch readiness, and post-release evaluation
• Build feedback processes through customer research, product usage data, support trends, sales, and implementation input
• Engage partners in discovery, usability testing, and pilot programs
• Translate customer challenges into scalable product improvements
• Equip sales, marketing, implementation, and support teams with product positioning, release guidance, and training
• Establish measures for feature adoption, task completion, reliability, conversion, subscription revenue, engagement, and retention
• Evaluate results against baselines and distinguish product effects from pricing, campaigns, seasonality, and other influences
• Monitor subscription technology, payment experiences, audience data practices, and competing solutions
• Develop product investment business cases and determine what to expand, refine, or discontinue

Requirements:

• Bachelor’s degree in Marketing, Advertising, or an equivalent combination of education and work experience
• Significant experience in product management, digital product strategy, subscription growth, audience development, or a related commercial discipline, with demonstrated responsibility for advancing technology products
• Demonstrated success turning early-stage ideas into launched products, commercial offerings, partnerships, or revenue-producing programs
• Experience owning a product roadmap, prioritizing development, defining requirements, and working closely with engineering and design teams
• Strong commercial judgment, including experience assessing market demand, developing business cases, and evaluating financial potential
• Understanding of subscription economics and the relationship between acquisition, pricing, engagement, churn, and customer lifetime value
• Ability to interpret product and audience data, assess experiments, and translate findings into clear development priorities
• Experience negotiating partnerships and working with senior decision-makers inside and outside an organization
• Ability to lead complex, cross-functional initiatives, with strong communication, presentation, and relationship-management skills
• Comfort operating in a changing environment with a high degree of ownership and ambiguity, and a practical, entrepreneurial approach to execution
• Ability and willingness to travel as business needs require
• Experience in media, subscriptions, membership, local commerce, education, technology, or another industry undergoing business-model transformation is helpful but not required
• Familiarity with paywalls, customer data platforms, experimentation tools, or payment and renewal systems