Director of Audience

Job Description:

• Set the vision and roadmap for BLOX Audience+.
• Own product strategy and roadmap aligned with partner subscription goals, market needs, and BLOX Digital’s priorities.
• Identify opportunities to improve acquisition, engagement, retention, and audience monetization across the subscriber lifecycle.
• Prioritize initiatives using customer evidence, revenue potential, usability, technical dependencies, development effort, and long-term product value.
• Define investment outcomes and communicate roadmap priorities, tradeoffs, and progress to stakeholders and partners.
• Lead discovery and requirements for audience segmentation, dynamic metering, registration, offers, pricing, and customer journeys.
• Advance subscription experiences across checkout, account access, renewal, cancellation, and reactivation.
• Guide tools for offer testing, performance analysis, and audience insights.
• Evaluate practical uses of AI and automation for targeting, workflows, and subscription outcomes.
• Partner with engineering, design, analytics, product leaders, sales, marketing, implementation, and support teams.
• Maintain the product backlog and make decisions about scope, sequencing, dependencies, and tradeoffs.
• Strengthen reliability, performance, scalability, and integrations across the BLOX ecosystem and third-party systems.
• Coordinate validation, launch readiness, and post-release evaluation.
• Establish feedback processes through customer research, usage data, support trends, sales, and implementation input.
• Engage partners in discovery, usability testing, and pilot programs.
• Equip customer-facing teams with product positioning, release guidance, and training.
• Establish measures for feature adoption, task completion, reliability, conversion, subscription revenue, engagement, and retention.
• Evaluate results against baselines and distinguish product effects from pricing, campaigns, seasonality, and other influences.
• Monitor subscription technology, payment experiences, audience data practices, and competing solutions.
• Develop business cases for product investment and determine what to expand, refine, or discontinue.

Requirements:

• Bachelor’s degree in Marketing, Advertising, or an equivalent combination of education and work experience.
• Significant experience in product management, digital product strategy, subscription growth, audience development, or a related commercial discipline, with demonstrated responsibility for advancing technology products.
• Demonstrated success turning early-stage ideas into launched products, commercial offerings, partnerships, or revenue-producing programs.
• Experience owning a product roadmap, prioritizing development, defining requirements, and working closely with engineering and design teams.
• Strong commercial judgment, including experience assessing market demand, developing business cases, and evaluating financial potential.
• Understanding of subscription economics and the relationship between acquisition, pricing, engagement, churn, and customer lifetime value.
• Ability to interpret product and audience data, assess experiments, and translate findings into clear development priorities.
• Experience negotiating partnerships and working with senior decision-makers inside and outside an organization.
• Ability to lead complex, cross-functional initiatives, with strong communication, presentation, and relationship-management skills.
• Comfort operating in a changing environment with a high degree of ownership and ambiguity, and a practical, entrepreneurial approach to execution.
• Ability and willingness to travel as business needs require.
• Experience in media, subscriptions, membership, local commerce, education, technology, or another industry undergoing business-model transformation is helpful but not required.
• Familiarity with paywalls, customer data platforms, experimentation tools, or payment and renewal systems is vital.