Director of ABM, Campaigns

Job Description:

• Own the strategy and execution of Doppel's ABM and campaign program, including segmentation, channel activation, and buying-committee mapping across sales and marketing
• Build integrated, multi-channel campaigns including direct mail, webinars, and lifecycle campaigns
• Move target accounts through a defined engagement journey from initial signal to closed-won
• Partner with RevOps to build and refine intent and signal models using AI to improve account timing and prioritization
• Design and run measurement frameworks connecting ABM engagement to pipeline creation and revenue at account and program levels
• Provide regular measurement readouts to sales and executive stakeholders
• Partner with paid media, content, and brand teams to align creative, messaging, and targeting across channels
• Continuously evolve the ABM program, benchmark against the market, and identify AI and tooling opportunities for personalization and scale

Requirements:

• 8+ years of B2B marketing experience, with a substantial track record in account-based marketing or campaigns at a high-growth SaaS or cybersecurity company
• Deep operator-level expertise designing and running ABM programs across paid, email, and sales-led channels
• Experience with target account selection and buying-committee multithreading
• Fluency with AI tools in a marketing context, including tools like Codex, Cowork, Clay, or similar
• Experience building AI-enabled workflows and automations for GTM efficiency
• Track record of owning account-level and program-level pipeline outcomes
• Proficiency in HubSpot and Salesforce
• Ability to build and interpret account-level reporting and maintain attribution integrity
• Ability to translate account and pipeline data into clear narratives and next steps for sales leadership and executives
• Experience running structured sales and marketing alignment motions, including account handoffs, rep-level engagement tracking, and feedback loops
• Self-starter mindset and comfort owning a function end to end in a fast-moving environment
• Bonus: experience marketing to security or technical buyers, people management experience, and/or experience building custom GPTs, automations, or AI agents

Benefits:

• Meaningful equity so you share in Doppel’s success
• Remote first culture with flexibility built in
• Flexible PTO
• Comprehensive health benefits
• Parental leave
• High growth environment where your work has immediate impact and visibility