Digital Marketing Manager For A Jewellery Company In Australia (home Based Part Time)

Social Media & Content:

• Take ownership of the brand's Instagram and Facebook

• Help establish and grow the brand's TikTok presence

• Create Reels, TikToks, Stories and other short-form content

• Write engaging captions, hooks and calls to action

• Create and manage a consistent content schedule

• Turn supplied photos and videos into engaging social media content

• Create content around the jewellery, products and customer stories

• Develop meaningful, gifting, promotional and seasonal content

• Create behind-the-scenes and educational content

• Stay up to date with social media trends

• Monitor content performance and make improvements

• Maintain a consistent, warm and authentic brand voice

• Build a library of content that can be reused across social media, advertising and the website


Digital Marketing & Advertising:

• Take ownership of the day-to-day digital marketing activities

• Create content for Facebook and Instagram advertising

• Assist with managing Meta advertising campaigns

• Develop ad copy, creative, headlines and calls to action

• Test different advertising content and approaches

• Monitor advertising performance and make recommendations

• Identify opportunities to improve campaign results

• Look for ways to increase website traffic, enquiries and sales

• Develop ideas for promotions, campaigns and product launches

• Research competitors and similar brands

• Identify new digital marketing opportunities

• Bring new marketing ideas to the client

• Make recommendations based on marketing performance and results


eCommerce & Shopify:

• Work with Shopify as part of the marketing role

• Promote products and collections through digital marketing

• Support new product launches and seasonal campaigns

• Ensure social media and advertising campaigns link correctly through to Shopify

• Help create campaigns designed to drive online sales

• Understand the customer journey from social media through to the website

• Identify opportunities to improve the online customer journey

• Use marketing data and results to make recommendations


Email Marketing:

• Assist with email marketing through Klaviyo

• Help create email campaigns

• Develop engaging email content

• Support customer segmentation

• Assist with automated customer journeys

• Help manage welcome, abandoned checkout and post-purchase emails

• Ensure email marketing supports the wider digital marketing strategy


Marketing & Business Growth:

• The successful candidate will be expected to think beyond individual posts and take an active role in growing the business.

This includes:

• Looking for opportunities to increase enquiries and sales

• Identifying what content and advertising is performing well

• Testing new ideas and campaigns

• Making recommendations to improve results

• Bringing new ideas to the client

• Looking at competitors and relevant trends

• Helping develop promotional and seasonal campaigns

• Understanding what drives customers to purchase

• Using social media and digital marketing to support ecommerce sales

• Taking ownership rather than waiting for instructions


Empathy & Brand Approach:

• Empathy is essential for this role.

• The brand creates personalised and memorial jewellery connected to grief, loss, remembrance and deeply personal relationships with people and pets.

• The successful candidate must understand that customers are often purchasing these products because they have significant emotional meaning.

Content should feel:

• Warm

• Genuine

• Thoughtful

• Respectful

• Human

• Empathetic