Digital Marketing Coordinator

The Brand Leader  ·  via Get Backend Jobs
🌎 Remote 📍 Greenville, South Carolina, United… ⏰ Full Time


Location: Remote available, with preference for candidates near Greenville, SC


Reports to: Senior Director of Digital Strategy




The Opportunity


We’re hiring a Digital Marketing Coordinator to partner closely with our creative and strategy teams on multi-channel campaign strategy for our clients.


You’ll be hands-on in the planning, execution, and optimization of digital campaigns, working as a true partner in shaping client outcomes. The ideal candidate is detail-oriented, analytical, and energized by getting into the work.


Who You Are



  • You turn complex marketing data into clear strategic recommendations.

  • You are detail-oriented, with a strong command of performance metrics and reporting.

  • You communicate well and are comfortable partnering directly with clients and cross-functional teams as a peer.

  • You are comfortable navigating and connecting a broader marketing tech stack beyond the core platforms.

  • You are energized by getting into the work, not just directing it.


Core Responsibilities


Campaign Strategy & Planning



  • Help to shape multi-channel campaign strategy alongside our creative and strategy teams, from planning through optimization.

  • Work closely with the team to Track platform best practices and industry trends, contributing to strategy conversations across accounts.


Execution & Optimization



  • Partner on the setup, testing, and launch of digital marketing campaigns, ensuring quality and consistency across platforms.

  • Both independently and in coordination with the broader team, design and run data-driven testing programs for ads, email, and landing pages to continuously improve KPIs.


Measurement & Reporting



  • Own performance reporting, turning KPI data into clear, actionable recommendations for own campaigns.

  • Own conversion tracking setup and maintenance across accounts (Google Tag Manager, pixels, etc.), ensuring clean, reliable data flows into reporting and decision-making.


Collaboration & Client Partnership


  • Collaborate with creative, strategy, and account teams to keep execution aligned with client business goals.

What We Are Looking For



  • 3+ years of experience in digital marketing roles, with a demonstrated track record of managing campaigns and strategies independently.

  • Proven experience managing paid advertising platforms (Google Ads, Meta Ads, etc.) at scale.

  • Advanced understanding of digital analytics platforms (Google Analytics, HubSpot, etc.), including hands-on conversion tracking.

  • Strong analytical skills, with the ability to turn complex marketing data into clear strategic recommendations.

  • Excellent communication skills and the ability to partner directly with clients and cross-functional teams.

  • Bachelor’s degree in Marketing, Communications, Business, or a similar data-related field; equivalent experience considered.

  • Nice to have: Google Certifications, Meta Certifications, or similar.




Full-Time Benefits



  • Medical, dental, vision, and short- & long-term disability insurance

  • Flexible time and unlimited vacation (after the first 90 days)

  • Retirement plan with employer match

  • Team Activities

  • Fun & Encouraging Culture

  • So much more