Digital Marketing and Creative Manager

About the Role
AutoFi is looking for a versatile Digital Marketing & Creative Manager who can bring ideas to life across digital channels. This isn't a traditional graphic design role. We're looking for a well-rounded marketer who combines strong creative instincts with hands-on digital marketing skills and is comfortable working across design, video, web, social media and campaign execution. You'll work closely with our Content Marketing Manager and Head of Marketing to develop and execute campaigns across AutoFi's website, social channels, email programs, events and sales initiatives. The right person is comfortable moving between disciplines. One day you may be creating campaign graphics or editing a customer video; the next you may be building a WordPress landing page, publishing social content or helping launch a new product campaign. What We're Looking For
We're looking for someone who is creative but practical, who enjoys making things but also understands why they're being made.
You should be equally comfortable starting with a blank canvas and jumping into an existing project that needs to get across the finish line. You'll have room to be creative, but you'll also be part of a small marketing team where everyone contributes beyond a single specialty. Above all, we're looking for someone who likes to learn, experiment and get things done.

Responsibilities
Develop creative assets for marketing campaigns across digital, social, email, web, sales enablement and eventsCreate and edit graphics, presentations, infographics, customer stories and other marketing materialsEdit short-form and long-form video content for LinkedIn, TikTok, Instagram, YouTube and other channelsHelp manage and publish content across AutoFi's social media channels in partnership with the Content Marketing ManagerCreate social-first content by turning interviews, customer stories, product demonstrations and long-form content into engaging short-form assetsBuild, update and maintain pages on AutoFi.com using WordPress and WordPress content plug-insCreate and update landing pages supporting campaigns, product launches, events and partner programsCollaborate with the Content Marketing Manager to bring campaign concepts and stories to life visuallySupport email campaigns with creative development, formatting and executionMaintain brand consistency across marketing materials while continually finding new ways to evolve AutoFi's visual storytellingSupport event marketing, including booth graphics, signage, presentations, digital promotion and supporting collateralPartner with sales and customer teams to develop presentations, one-sheets and other sales enablement materialsUse AI-powered creative and marketing tools to accelerate content development and productionManage multiple projects simultaneously and move quickly from concept to executionTrack performance across digital and social content and use results to improve future creative
Qualifications
3+ years of experience in B2B marketing, digital marketing, creative marketing or a similar roleStrong visual design skills with experience creating professional digital marketing assetsExperience with tools such as Adobe Creative Cloud, Canva, Figma or similar creative platformsExperience editing video for digital and social mediaExperience working with WordPress or another content management systemExperience managing or publishing content across social platforms such as LinkedIn, Instagram, TikTok, Facebook and YouTubeStrong understanding of how creative needs to adapt across different digital channels and formatsAbility to take a project from idea through execution with limited directionStrong organizational skills and ability to manage multiple projects and deadlinesCollaborative mindset and willingness to work across areas of marketing rather than operating within a narrow specialty
Desired Qualifications
Experience working in B2B SaaSAutomotive industry experienceExperience building digital landing pagesBasic understanding of SEO and website optimizationExperience with Salesforce Marketing Cloud Account Engagement/Pardot, HubSpot or similar marketing automation toolsExperience creating motion graphics or animated digital contentFamiliarity with performance marketing and paid social creativeExperience using AI tools such as ChatGPT and AI-powered creative tools to accelerate marketing production