Digital Manager

Job Description:

• Own and manage an annual paid digital budget of approximately $12–13 million across Google, Meta, LSA, and other paid channels
• Develop quarterly and annual paid media strategies aligned with lead generation, revenue, and customer acquisition goals
• Allocate investment across brands, geographies, and seasonal opportunities to achieve blended CAC targets
• Own budget pacing, forecasting, and variance-to-plan reporting for the paid digital portfolio
• Identify opportunities to optimize investment and scale high-performing channels, markets, and campaigns
• Serve as the primary business owner for the paid digital agency-of-record relationship
• Lead agency performance reviews and quarterly business reviews
• Manage agency transitions and onboarding, including account ownership transfers, campaign rebuilds, and historical data migration
• Direct CRO testing priorities and roadmaps
• Own relationships with third-party lead aggregators and marketplace partners
• Negotiate commercial terms and manage lead quality, cost per lead, and overall channel performance
• Develop and manage Local Services Ads strategy and investment across the organization’s brands
• Evaluate emerging paid media and lead-generation channels for testing, validation, and scaling
• Lead, coach, and develop the paid digital marketing team
• Build team capabilities and succession plans across a multi-brand portfolio
• Partner with CRO, SEO, Digital Experience, and Platform teams
• Establish campaign QA standards, operating procedures, reporting cadences, and best practices
• Own paid digital inputs into the monthly marketing efficiency scorecard
• Partner with Finance and Marketing Analytics to ensure paid media actuals are accurately sourced, reconciled, and reported
• Translate channel-level data into business insights and recommendations
• Prepare reporting for senior leadership and board-level audiences
• Maintain blended CAC within established targets
• Build and retain a high-performing paid digital team and establish scalable reporting

Requirements:

• 5–7 years of experience in paid digital marketing, performance marketing, or a related discipline
• At least 2–3 years of experience managing a team and/or a large multi-brand or multi-location paid media budget
• Proven experience managing an annual paid media budget of $5 million or more, including Google, Meta, and/or Local Services Ads
• Demonstrated experience managing an agency-of-record relationship from the client side, including strategy, performance management, and accountability
• Experience with third-party lead aggregators, marketplaces, or other performance-based lead-generation channels
• Proven track record of hiring, developing, coaching, and retaining high-performing marketing teams
• Strong analytical skills with the ability to connect paid media performance to CAC, revenue, and broader business objectives
• Experience developing forecasts, managing budget pacing, and communicating performance to senior leadership
• Comfortable operating in a fast-paced, multi-brand environment with executive and board-level reporting expectations
• Experience in home services, franchise, multi-location, or another high-consideration consumer services industry
• Experience managing paid media across multiple brands and geographic markets
• Experience working in a private-equity-backed organization or similarly performance-driven environment
• Experience with CRO strategy and experimentation
• Experience managing Local Services Ads and third-party lead-generation marketplaces at scale
• Strong understanding of the relationship between lead volume, lead quality, conversion, CAC, and revenue
• Experience leading agency transitions, platform migrations, or significant changes to paid media operating models

Benefits:

• Competitive salary and performance-based incentives
• Comprehensive benefits package
• Paid time off and company holidays
• Professional development opportunities
• Collaborative, growth-oriented environment
• Opportunity to lead a high-impact marketing function across a growing brand portfolio