Demand Generation Manager - B2B Pipeline, HubSpot & Lead Generation

Demand Generation Manager – B2B Pipeline, HubSpot & Lead Generation | Remote
Position Type: Full-Time, Remote
Working Hours: U.S. Business HoursAbout the Role
At Pavago, one of our clients is hiring a Demand Generation Manager to build scalable marketing programs that generate qualified B2B pipeline and revenue opportunities.
This role sits directly between marketing and sales, with ownership across multi-channel campaigns, lead nurturing, lifecycle marketing, paid acquisition, and pipeline performance.What You’ll DoBuild and execute multi-channel demand generation campaignsManage campaigns across:Email marketingContentWebinarsPaid acquisitionAccount-Based Marketing (ABM)Build lead nurture and lifecycle programsPartner with sales to define ICP, audiences, and targetingDevelop lead scoring and qualification frameworksTrack and improve MQL → SQL → Opportunity conversionAnalyze pipeline contribution, campaign ROI, and funnel performanceImprove marketing automation and CRM workflowsRun experiments to increase qualified leads and pipelineReport performance insights and recommendations to leadershipRequirements4+ years of B2B marketing or demand generation experienceProven experience generating measurable sales pipelineStrong understanding of B2B sales and marketing funnelsExperience with HubSpot, Salesforce, Marketo, or similar platformsExperience building multi-channel demand generation campaignsStrong knowledge of lead nurturing, scoring, and qualificationStrong analytical and campaign management skillsComfortable measuring campaign ROI and pipeline contributionAbility to collaborate closely with sales leadershipStrong written and verbal English communicationWhat Success Looks LikeGrowth in qualified marketing-generated pipelineHigher MQL-to-SQL and SQL-to-opportunity conversionStrong campaign ROI and pipeline contributionEffective lead nurturing and lifecycle programsClean marketing automation and CRM processesStrong alignment between marketing and salesInterview ProcessInitial Screening CallSpark Hire Video InterviewRecruiter InterviewClient InterviewOffer & OnboardingApply Now
If you know how to turn B2B marketing campaigns into qualified pipeline, understand demand generation funnels, and are comfortable owning performance from acquisition through sales handoff, we’d love to hear from you.
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