Creative and Design Lead at insightsoftware

Company Description

Homzmart is Egypt's marketplace for furniture and home goods, connecting customers with the manufacturers, brands and workshops that make them. We own the full experience from discovery through to delivery.

Job Description

The role

Own creative output across all brand and campaign work, setting art direction and the quality standard while directing the designers who produce it.

Responsibilities

• Develop campaign concepts and creative routes from marketing briefs
• Set art direction and brand guardrails across paid, onsite, lifecycle and social
• Direct designers and editors through references, critique and review
• Approve all creative output before release
• Produce hero assets that define the look of each campaign
• Plan design and video capacity against the campaign calendar
• Apply AI assisted production tooling where it adds speed without cost to quality

Qualifications

Requirements

• 3 to 5 years in design with art direction responsibility
• Portfolio demonstrating strong visual judgement and range
• Ability to critique work precisely and raise the standard of others
• Proven delivery against a fast campaign calendar
• Fluency in current design and motion tooling

Preferred

• E-commerce or retail brand experience
• Motion and video direction
• Production experience with generative AI tooling