Copywriter, Product Marketing

Job Description:

• Write landing page copy, ad copy, and performance marketing assets driving acquisition and conversion
• Own in-product copy, including onboarding flows, feature announcements, tooltips, modals, upgrade prompts, and CTAs
• Write lifecycle and product emails for launches, re-engagement, onboarding sequences, and feature adoption
• Own narratives for launch videos and short-form product films
• Write scripts and sharpen others’ drafts to clarify product value
• Partner with product marketing on positioning, messaging frameworks, and go-to-market copy for new releases
• Collaborate with design and product teams to shape the in-product writing experience
• Write and iterate A/B test variants across landing pages, emails, and ads
• Translate complex technical product capabilities into clear, compelling language for varied audiences
• Maintain consistency in product voice and terminology across touchpoints
• Report to the Creative Director of Product Marketing
• Help shape how users discover, understand, and adopt Runway’s AI simulation and creative products

Requirements:

• 4+ years of experience in product copywriting, growth marketing, or a related writing role at a tech or SaaS company
• Portfolio demonstrating performance marketing, product copy, and in-product writing
• Strong conversion-oriented writing ability focused on clarity, action, and outcomes
• Experience writing in-product copy, including onboarding, feature education, and UX microcopy
• Comfort working with test results, funnel metrics, and engagement data
• Experience partnering with product, design, and growth teams in a fast-moving environment
• Ability to context-switch across multiple launches and workstreams without losing quality
• Experience in AI, creative tools, or developer-adjacent products is a strong plus
• Candidates located in the US must be authorized to work in the US
• Must provide a portfolio and LinkedIn profile

Benefits:

• Competitive market-based salary
• Equal opportunity to succeed
• Diverse and inclusive workplace
• Potential compensation range consideration based on experience, skill level, qualifications, and internal equity
• Offices in New York, San Francisco, Seattle, London, Paris, and Tel Aviv