Content Marketing Manager

Job Description:

• Own and continuously evolve TP’s thought leadership webinar program using Goldcast
• Develop an editorial calendar aligned to priority verticals, lines of business, buyer personas, and buying stages
• Identify high-value topics addressing target buyers’ business challenges, market trends, and strategic priorities
• Partner with executives, subject-matter experts, customers, analysts, and industry influencers to develop differentiated content
• Manage the end-to-end webinar process, including topic development, speaker preparation, content creation, execution, follow-up, and performance analysis
• Create webinar briefs, speaker guides, moderator questions, talking points, promotional copy, and follow-up content
• Maximize webinar registration, attendance, engagement, on-demand consumption, and post-event conversion
• Repurpose webinars and other long-form content into videos, social, email, nurture, executive, sales enablement, and other content formats
• Leverage AI for ideation, content creation, and personalization while maintaining human editorial judgment and brand standards
• Develop webinars, videos, blogs, infographics, POVs, FAQs, buyer guides, sales enablement snippets, executive briefs, and customer case stories
• Translate complex TP solutions, capabilities, and customer outcomes into clear, buyer-oriented content
• Develop content strategies and assets for 1:Many, 1:Few, ABM, and line-of-business email nurture programs
• Create nurture sequences that educate, engage, and move prospects toward sales conversations
• Ensure consistent messaging across channels and campaigns for priority verticals and horizontal lines of business
• Maintain a centralized content calendar and establish standards, workflows, templates, and processes
• Analyze content performance and optimize the editorial calendar and content mix based on buyer behavior
• Connect content engagement to account-level and pipeline outcomes
• Establish performance measures covering registration, attendance, engagement, on-demand consumption, MQL/engaged-account progression, opportunity influence, and pipeline contribution

Requirements:

• 5+ years of B2B content marketing experience, preferably in technology, professional services, BPO, consulting, or another complex B2B environment
• Demonstrated experience developing and managing webinar and thought leadership programs
• Strong editorial and storytelling skills
• Experience creating content for middle- and bottom-of-funnel audiences and enterprise buying committees
• Experience developing email nurture content and supporting demand generation or ABM programs
• Strong understanding of B2B buyer journeys, content marketing, and integrated campaign strategy
• Hands-on experience with webinar platforms; Goldcast experience strongly preferred
• Experience using Generative AI tools for content creation and repurposing
• Strong project management skills and ability to manage multiple programs and stakeholders simultaneously
• Ability to work effectively with executives and senior subject-matter experts
• Highly analytical and comfortable using performance data for editorial and content investment decisions
• Excellent written, verbal, editing, and presentation skills
• Comfortable working independently in a fast-paced, global, matrixed organization
• Highly collaborative with ability to influence matrixed sales and marketing teams
• Must be located within the US and Canada
• Must be eligible to work in the US and Canada without sponsorship

Benefits:

• Comprehensive health benefits, which may include medical, vision, and dental
• Employment Assistance Programs
• Health and personal time off (HPT)
• Leave programs as eligible
• Competitive 401(K) plans
• Life insurance
• Supplemental medical coverage
• Critical care insurance
• Pet insurance
• FSA plans
• Retailer discounts
• Career advancement opportunities
• Inclusive and diverse workplace culture
• Work from home