Commercial Director

Job Description:

• Lead the commercial execution strategy and business performance across an assigned region
• Partner with the Regional VP/GM to execute strategic priorities and drive profitable growth
• Lead commercial operations, distributor execution, field sales performance, business development, and retail execution
• Ensure delivery against revenue, distribution, market share, execution, and profitability objectives
• Develop high-performing teams and provide people management
• Translate national initiatives into regional execution plans
• Identify growth opportunities across channels, customers, and distributors
• Monitor sales growth, distribution gains, velocity, market share, promotional effectiveness, execution KPIs, customer profitability, and budget adherence
• Drive execution excellence, retail standards, display execution, promotional compliance, distributor performance, and process improvement
• Manage distributor and key regional customer relationships and promotional programs
• Collaborate with Sales, Marketing, Shopper Marketing, Commercial Strategy, Business Operations, Supply Chain, Finance, Revenue Growth Management, and Category Management
• Manage the regional commercial budget, trade investments, regional marketing funds, operating expenses, headcount planning, forecasting, and financial reporting
• Support Annual Operating Plans, Quarterly Business Reviews, market planning, territory optimization, resource allocation, and commercial capability development
• Lead change, drive accountability, make data-driven decisions, and foster a high-performance culture

Requirements:

• Valid U.S. Driver’s License required
• Must pass an MVR (Motor Vehicle Record) screening
• Bachelor's degree in Business, Marketing, Finance, or a related field required
• 10+ years of progressive commercial leadership experience within the CPG, beverage, food, or consumer goods industry
• Multi-unit or regional sales leadership experience
• Experience leading cross-functional teams
• Distributor management experience
• Experience developing high-performing teams
• Strong understanding of retail execution and field sales operations

Benefits:

• Comprehensive Medical, Dental & Vision benefits
• Long and short-term disability
• Life insurance
• 10 Vacation days per year subject to accrual policy
• 11 Company paid holidays
• 401(k) with Company match
• Identity theft and legal services
• Potential eligibility for bonuses
• Potential eligibility for Restricted Stock Units (subject to company plans)