Commercial Director

Job Description:

• Partner with the Regional VP/GM to develop and execute the region's commercial strategy
• Translate national initiatives into regional execution plans
• Lead commercial planning to achieve revenue, volume, profitability, and market share objectives
• Identify growth opportunities across channels, customers, and distributors
• Ensure execution of company priorities and annual operating plans
• Drive accountability for regional business performance
• Monitor and improve sales growth, distribution gains, velocity, market share, promotional effectiveness, execution KPIs, customer profitability, and budget adherence
• Utilize data and insights to identify trends, risks, and opportunities and implement corrective actions
• Drive execution excellence across all markets and ensure consistent retail standards
• Improve display execution and promotional compliance
• Monitor distributor execution and lead performance reviews
• Establish operational best practices and drive continuous process improvement
• Partner with distributor leadership and key regional customers to improve execution quality, maximize distribution opportunities, resolve operational challenges, execute promotional programs, improve retail visibility, and strengthen strategic partnerships
• Connect regional execution with Sales, Marketing, Shopper Marketing, Commercial Strategy, Business Operations, Supply Chain, Finance, Revenue Growth Management, and Category Management
• Manage the regional commercial budget, including trade investments, regional marketing funds, operational expenses, headcount planning, forecasting, and financial reporting
• Drive disciplined investment decisions to maximize return on investment
• Support Annual Operating Plan, Quarterly Business Reviews, market planning, forecasting, territory optimization, resource allocation, and commercial capability development
• Recommend strategies that improve growth and operational effectiveness
• Develop future leaders, drive accountability, foster a high-performance culture, lead change, and continuously improve commercial processes

Requirements:

• Bachelor's degree in Business, Marketing, Finance, or a related field required
• 10+ years of progressive commercial leadership experience within the CPG, beverage, food, or consumer goods industry
• Multi-unit or regional sales leadership experience
• Experience leading cross-functional teams
• Distributor management experience
• Experience developing high-performing teams
• Strong understanding of retail execution and field sales operations
• Valid U.S. Driver’s License required
• Must pass an MVR (Motor Vehicle Record) screening

Benefits:

• Comprehensive Medical, Dental & Vision benefits
• Long and short-term disability
• Life insurance
• 10 Vacation days per year subject to accrual policy
• 11 Company paid holidays
• 401(k) with Company match
• Identity theft and legal services
• Potential eligibility for bonuses
• Potential eligibility for Restricted Stock Units (subject to company plans)