Campaign Manager

Job Description:

• Oversee go-to-market execution of Memberships or Coaching campaigns using performance data
• Partner with product managers to plan, produce, and launch campaigns across web, email, social, and other channels
• Write creative briefs covering goals, audience, messaging, channels, timeline, and success metrics
• Collaborate with product managers and the Content team on in-video and web CTAs to increase traffic and conversions
• Explore opportunities beyond organic playbooks and lead paid search campaigns and ads
• Conduct data-informed post-campaign reviews and apply lessons to future product launches
• Execute the marketing plan for Coaching or Memberships to grow traffic and conversions
• Help scale marketing to support B2B opportunities
• Support lead capture through SEO-informed landing pages, UTMs, CTAs, forms, and campaign-related projects
• Craft copy for web pages, CTAs, email, and social media
• Coordinate with social, video, and lifecycle teammates across campaign channels
• Track performance, conduct A/B testing, and provide data-backed recommendations on messaging, channels, and priorities
• Advise on improving traffic, CTR, and on-page testing to increase CVR
• Support newsletters and email journeys including onboarding, activation, nurture, upsell, re-engagement, and renewal
• Set segmentation and lead-scoring rules based on behavior, product, and lifecycle stage
• Run A/B tests on subject lines, content, send times, and email flows
• Maintain CRM hygiene, list health, deliverability, and workflow documentation

Requirements:

• 7+ years in marketing, including hands-on work on product launches or go-to-market campaigns
• Experience working with product managers or product teams on launches and feature releases
• Strong copywriting for web, email, and social, with a feel for value propositions and audience segments
• Hands-on HubSpot experience: email builds, workflows, segmentation, and reporting
• Comfort with data: read dashboards and funnel numbers, run A/B tests, and explain results in plain language
• Experience with web analytics tools such as GA4, Amplitude, or Metabase
• Experience with CMS tools such as Framer
• Experience with design tools such as Figma
• SEO and GEO strategy, and CRO on landing pages
• Organized and self-directed, able to keep launches on track from brief to post-launch review
• Experience advising leaders with clear, data-backed recommendations on strategy, messaging, or priorities
• Subscription or membership business experience, including acquisition, retention, and LTV
• Marketing to Gen Z and millennial audiences
• Vendor oversight and management of timelines
• Experience with paid ads and social media
• Health, wellness, or mental health marketing, including claims and compliance guardrails

Benefits:

• Real impact through helping people find mental health support
• Team that listens and values employee recommendations
• Room to grow, including opportunities to help scale marketing and develop B2B opportunities