Brand Operations & Enablement Manager

Job Description:

• Own the day-to-day management and evolution of H&R Block’s brand governance model
• Ensure consistent application of brand standards across the enterprise
• Advise cross-functional teams on brand standards, messaging, visual identity, and best practices
• Monitor marketplace and internal executions to identify opportunities to strengthen brand consistency and effectiveness
• Develop and lead programs that educate, equip, and inspire associates to understand and activate the H&R Block brand
• Create training materials, workshops, onboarding resources, and self-service tools
• Build scalable systems and resources that enable teams to create brand-aligned work independently and efficiently
• Support the development and evolution of brand standards as customer needs, business priorities, and market conditions evolve
• Support planning and execution of select brand initiatives
• Coordinate internal activation programs that engage associates and build pride, advocacy, and connection to the brand

Requirements:

• Bachelor’s degree in a related field or the equivalent through a combination of education and related work experience
• 5+ years of experience in brand management, brand operations, integrated marketing, project management, communications, or related fields
• Experience managing complex projects involving multiple stakeholders and priorities
• Strong understanding of branding principles, governance, and marketing operations
• Exceptional organizational, communication, and relationship-building skills
• Demonstrated ability to create structure, improve processes, and drive alignment across teams
• Strong presentation, facilitation, and training capabilities
• Ability to balance strategic thinking with operational execution
• Preferred: Experience supporting enterprise brand programs or governance initiatives
• Preferred: Experience developing training, enablement, or change management programs
• Preferred: Experience working with cause marketing, community engagement, or ESG-related initiatives
• Preferred: Experience managing agencies, vendors, or external partners
• Preferred: Familiarity with marketing technology, digital asset management, workflow systems, and AI-enabled marketing tools

Benefits:

• Competitive pay
• Medical and prescription drug coverage for qualifying associates and eligible dependents
• H&R Block Retirement Savings Plan (401(k) Plan)
• Employee Assistance Program
• (Virtual) fitness center programs
• Associate discount program
• Business Travel Accident Insurance
• Associate Tax Prep benefit
• Continuous learning
• Support for life both in and outside of work
• Potential incentive compensation or short-term incentive plans